People love a good bargain. They also love free stuff. Selling gift vouchers and gift cards is a great way to boost business and market, all at the same time. Whether you offer a two-for-one incentive, a percentage off a purchase or a free item with purchase, they remain a viable investment.
Not only do they offer your customer a great deal, but gift vouchers are also a great way to promote your business. This is ideal for startups, special holidays, perking up sales in a slump and way to gauge your advertising reach.
Let’s take a look at why these gift vouchers can really boost your sales.
It’s A Bargain!
Almost all of us needs to watch out on spending. It can really get people down, who feel like they are missing out. If your business offers goods and services, like a beauty salon or a restaurant, you will see a return.
Offers like two-for-one meals at your restaurant are a great gift idea for people to give. It doesn’t cost the restaurant anything to offer a free meal and people feel like they are saving money, so they will spend more on wine, desserts and smaller items.
Pass It On
If your company regularly gives out gift vouchers as incentives or bonuses to your staff, they often get re-gifted. This can mean a whole new round of potential customers.
People may not have the time or need for the voucher, but they will pass it on to family and friends. This opens the door to new people discovering your service and hopefully, returning regularly.
Cash Up Front
Selling vouchers for your services mean cash in hand before the voucher is even used. This is ideal for the business owner. If the voucher is for a monetary value, then when the customer comes in to use it, they may find other items they want.
They also will come back if they don’t use the entire voucher at once. As the voucher is like cash, they will come back to use up the rest, often spending more in the process.
Spread The Good Word
If you run a dog grooming business and your new customer is happy, then you can expect them back. You can also expect them to tell their friends and family about it and increase your clientele that way.
If the voucher is for a shampoo and dry, the customer, already getting a great bargain, will often ask for more services, as they feel it’s all within their budget.
Bring Them Back
The whole idea of vouchers is to increase sales. When someone comes into your restaurant for the two-for-one spaghetti, they will want to come back and try your lasagna, as well.
The voucher is meant to get them in the door. Then you can entice them to try more items or services on their next visit. It’s up to you to make them want to come back.
Free Marketing
People not only love a great bargain, but they love to brag about it. They can’t help boasting about their great dinner or their half price landscaping deal. People believe people they trust to tell them the truth.
Gift vouchers are one of the best ways to get people talking about your company. The return on your investment is high, as you will already have the money when you sell the vouchers.
They make a great gift idea for people who already know your business and want to invite their friends in. We offer great security features, as well, so be sure to ask about them when you contact us to place your next order.
