No matter how many new ways there are to connect there is something about humble business cards that just works. A business card tells your fellow industry professionals, clients or customers that you’re always ready and always professional. In addition, a really nice looking business card oozes class. Rightly or wrongly, first impressions can make or break your chances of selling or of building a strong connection with someone that is valuable to your business or organisation.
So, with this in mind, you might be surprised by the difference that a good business card can make. So how do you go about upgrading your business card to really stand out from the crowd?
Opting for a seemingly small and simple change to the design of your business cards can make a big difference to the overall look and feel. Rounded corners is a good example of this. Rounded corners give your business cards a smoother finish that is simultaneously pleasing to the eye and nice to the touch. The rounded edge also makes the corners less likely to fray when kept in your recipients pocket or wallet. By being more durable in this respect it also means that you can stay front of mind for longer.
The addition of foiling to your business cards can help to add that extra sense of class and sophistication. Foiling is a print technique that creates a stunning finish or trim to the text or imagery adorning your business cards. Foil printing involves a combination of heat and pressure to impress the foil material down into your paper or print product. The final result of this application is to give a tactile and shiny metallic finish to your business cards.
Kraft Business Cards
Depending on the type of business or organisation you work for, foil printing may not be the right approach. If you work for a brewery or for a casual fashion brand, for example, you might want to opt for something a little more rustic or natural. Kraft business cards are a great idea if you’re looking for a business card that breaks away from the norm. Made from 100% recycled materials, kraft business cards not only look great – they are also environmentally friendly.
A thicker GSM
The acronym GSM stands for “Grams per square meter”. A standard thickness for a business card is between 300-350 GSM silk. Opt for a thicker GSM silk print and be assured of a durable, higher quality business card. At Kaizen Print our luxury business cards are made to a 400gsm silk, giving them a thick and durable finish. The thicker material gives your business cards a weightier look and feel.
Due care and attention
A business card that has clearly been in your wallet for some time (or maybe even through the wash) isn’t going to cut the mustard. While there are many ways to make your business cards more durable, you’ll also want to ensure that you take care of them properly. You’ll want each and every one of your business cards to look as good as new when you give them away.
At Kaizen Print we are experts when it comes to helping you stand out from the crowd with outstanding quality print products. What to find out more about how we can help you upgrade your business cards? Visit our business cards page, or get in touch via our contact form or by calling 028 9002 2474.