Roller banners are a staple of any exhibition – and with good reason. Tall, yet compact and easy to move around, roller banners are both practical and durable whilst also being highly effective.
So how do you make sure that your roller banners are exhibition ready?
Use attention-grabbing imagery
Roller banners are a highly visual form of advertising. They are intended to be viewed and understood quickly and to grab the attention of your audience immediately. Here are some things to consider when choosing your images;
Eye-catching or unusual imagery can make a real difference when it comes to making an impact. Your product or service may lend itself to beautiful imagery or it may not – either way, with a little creativity, there is always a solution you can come to that’ll make you stand out from the crowd.
Be high quality
The last thing you’ll want is for your images to look faded or fuzzy. If you are going to make use of imagery you’ll want to make sure that your images are of high quality and that they are high-resolution. Roller banner images should be clean, sharp and vibrant to really get the effect that you are after.
The images you choose should reflect what your business or brand is all about. Don’t choose an image simply for the shock factor or as a means to attract attention. Instead, let your brand’s message and key selling points do the talking for you.
Play around with different fonts & effects
When creating your roller banners you’ll want to make the most of the space you have to work with and images and photography aren’t the only tools you have to play with. Text effects can also play a fundamental part in this.
A great deal can be managed simply by using effective fonts or effects with your text. Depending on the message you are trying to convey you may want to go for big bold text or for a more subtle approach you could opt for a text option that encourages the audience to read the roller banner in a little more detail.
Have a strong message
Ultimately how well your roller banner performs at an exhibition will be dictated by how strong your underlying brand message is. If you have a weak message then the design of your roller banner is also likely to suffer. When designing your roller banner you should have a good awareness of who your target audience will be at the exhibition and what kind of message is likely to do well with that target audience. Once you know who you are targeting you can tailor the design of your stand and roller banner around the need that you fill for them.
Ensure your branding is consistent
You are not designing your roller banner in isolation to the rest of your stand. Your roller banner should tie and communicate in some way with every other part of your stand. It should also go further than this and tie back with your brand on a broader level. While it is important to tailor your stand design to your audience at the exhibition, it is also important that you do not lose track of your brand’s identity. Your roller banner design should simultaneously be both about your audience and about what you have to offer too.
Map out your stand before you send to print
When designing your roller banner you should have a good idea about how it is going to fit in your exhibition stand. Do you want just one roller banner or two? If you are going for multiple banners, should they have the same message as each other or say something a little different? What is the size of the stand space you are working with and how is everything going to fit in it effectively?
These are the kinds of questions you’ll want to ask before you start designing. Each part of your stand should be there for a reason and you should ensure that you make the most of the space available to you by laying it out in a design plan. Once you are happy with the layout you can then decide upon the function of each of the separate elements you intend to include.
At Kaizen Print we are experts at helping our clients produce the very best roller banners and exhibition stands. If you’d like to find out more you can visit our roller banners page or get in touch via our contact form or by calling 028 9002 2474.