Business owners across the land all want the same thing: For their business to be successful. It’s the reason they start their businesses, to taste that success and bring clients and customers products or services that they will need and want. To get there, most might think of focusing solely on sales and how best they can start making sales, and increasing them. However, how can any business owner get sales if they don’t have clients and customers? While sales are undoubtedly important, what is as important if not more so, is networking. Getting those clients and customers in the door. Then that fantastic sales plan you have, can be put into action.
What you might very well be thinking now is, I know what clients I want, I’ve set up the meetings, but how do I sell it all? How do I make that amazing first impression, where they almost feel they don’t have a choice but to go with you and your business? I say two words: Business Cards. I’m almost positive you’ve heard of them, perhaps experienced business owners have used them. But have you made the most of them? That’s why you’re reading this. Those start-ups out there want to know what they can do for you, and you experienced business owners want to know how best to make what you have work even better. That’s what this is all about. Here at Kaizen, we know a thing or two about business cards, what makes a great one for example, and we want to share with you, how you can get the most out of them, knocking those meetings out of the park.
A good place to start might be to make them more than just a business card. For example, what if you own a bookstore or are planning on opening one? Why not make it a conversation piece? There is a fair bit you could do with a business card and consider this idea: Make your business card a bookmark. It ties in great with what you are trying to sell. You can get all of the information that you need on there, as business cards are often larger than standard business cards. But even better than that, it makes your business card useful to your client, which isn’t something everybody can say. This will certainly make it more memorable for them, especially if they are reading. Your business is going to be front and centre for them at all times.
A business card is yours. You can put what you want on it, what you feel needs to be on it. So why not make yours stand out from all the rest of the business cards out there and include something fun, interesting or quirky on it? Perhaps you are recruiting for an education company. Why not include different facts on your business cards? It will make them memorable for your clients, but also give them a sense of what you are about. If your facts cover a different range of educational topics, they will know that you are dedicated to what you do, instead of just having one or two and repurposing them. However, you aren’t limited just to this. Maybe you work for a technology company, why not include a QR code or an opportunity for AR? QR codes are a great opportunity to give people a link to your website without actually giving it to them. It gives clients and customers the opportunity to use your business card after they have been given it. It will help to make sure it sticks in their heads, exactly what you want.
As any business owner will tell you, how you sell yourself is vitally important. Nobody wants to fall flat the moment they step foot into a meeting with a client. And yes, while how you speak to your clients is going to matter, how you present yourself is too. Business cards can help you do that. So hopefully after reading this post, you will feel more confident in how you can make your business cards work for you and what you want to do with them.
Why not go one step further? Why not let us here at Kaizen help you with the whole process, from design to print if needed and make it as stress free as possible. If you are in need of some business cards, feel free to give one of our team a call on 028 9002 2474 or drop us an email if it’s more convenient for you on our contact page