The first thing many people purchase when starting out in business is business cards. Regardless or whether you are a builder, a baker or even a candlestick maker, you need business cards. Why I hear you ask?
Do I still need business cards?
Well, my memory is terrible. If it wasn’t for a plethora of apps and diaries, I would miss every meeting and business… well there just would be any! I make a point of handing out business cards to every customer, client, friend, family and well wisher I meet and with hand stretched firmly out, I expect to receive one in return.
Now not only am I keeping the other printers as well as myself in business, but I am getting the information I need if I ever wish to make contact with this person again, for whatever which reason.
On an average week I receive 10-20 new business cards from new associates and it amazes me how people think that getting free or cheap business cards is “Great Value”. After I finish the 5 minute rant (condensed version below) about the benefits of a well designed and printed business card, I usually offer a discount on some new business cards, if they promise never to hand out a “Free” one ever again…..
Business cards are not expensive
Cheap business cards are a reflection of you & your business. Dog-eared and crumpled does not sing professionalism. I have discussed this with many people and there are two trains of thought.
- I cant afford nice business cards
- If they can’t spend the money on getting the basics right, how can I trust them with my business.
Two very conflicting arguments right there, but that is the mentality of people and 60% of the time 8 out of 10 people agree with that (thats Irish for you).
Lets look at cost shall we? 500 business cards can cost as little as £39. So £39 divided by 500 = £0.078p or 8p each. So less than the price of a Freddo bar in 1999. For your information, Freddo bars are now 15p and thats another issue altogether.
What does this 8 pence business card buy you?
- Continuous reminder of vital contact information
- Information on your products and services
- A link to your website where they can obtain infinitely more information
- A potential referral – “Here’s the card of a printer I know, he’s very cheap, based in Belfast and an all-round nice guy”
I wonder who thats for?
The above is all based on the perception of the business card. If point number 2 was the case, do you think any of the above would be applicable? Me neither.
At kaizenprint.co.uk we are business card printing experts. To order your business cards online, process your order here on our website and upload you artwork. We’ll take care of everything else.
