Author Archives: Eva Greene

How to Design a Leaflet That Stands Out?

Leaflet printing Belfast

Leaflets are an affordable and effective advertising and marketing tool. They are simply a small printed sheet or printed paper that contain some significant information or promotional message clearly and concisely.  Sometimes, Leaflets and Brochures are considered the same. However, it is not so. Yes, they look quite similar, but are absolutely different from each […]

Outdoor Social Distancing Material for your Business

outdoor social distancing - Bollard Covers

While you may have considered your social distancing material for inside your business, it can sometimes be easy to bypass the outdoor social distancing material. With more restrictions coming into place, businesses are becoming more and more restricted with how many, if any people can visit their premises. However, sometimes, in the case of essential […]

Top Considerations For Choosing A Printing Company

Print company

Despite the dominance of digital media in the global market, the printing industry has its own importance and values that cannot be devalued and eliminated by the effect of digital media. Undoubtedly, digital media has grabbed the attention of individuals, businesses, and firms and dominated the market over the last few years, but it could […]

Benefits of using Roller Banners

Roller Banners - Kaizen print

Successful businesses are those that make an active effort to stand out. Presence is everything and they know exactly how to expose their brand convincingly, as well as effectively. Over the years, many businesses have made use of roller banners as one of their key marketing/promotional tools. What are roller banners? Roller banners provide a portable display […]

Printing in Enniskillen

Printing Enniskillen | Kaizen Print

If you are an Enniskillen-based business looking for printing solutions then look no further. At Kaizen Print we can provide you with outstanding print solutions for all manner of occasions, wants and requirements. Headquartered in Belfast, we have offices right across the island of Ireland, including Enniskillen.  Providing a full range of  large format, litho […]

Performing Effective Business Marketing With Roller Banners

roller banners

It has become more than a necessity for every business to employ the best marketing techniques to advertise their brand and grab customer attention. While online marketing is a great way to increase your business reach and captivate the majority of your customers, you cannot simply ignore traditional marketing ways of promoting businesses as they […]

Shelf Wobblers

shelf wobblers | kaizen print

Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is crowded. Supermarkets have hundreds of similar products and even with great design it’s sometimes much harder to stand out. This is where shelf wobblers come in. Shelf wobblers are excellent point­ of­ purchase marketing tool […]

Top 6 Most Effective Print Marketing Tools to Expand Your Market

Print marketing | Kaizen Print

Marketing is crucial for increasing leads, boosting sales & revenues, and expanding your market on a large scale. It is an integral aspect of your business and plays a supporting role to grow your business. Therefore, it should be at the top of your priority list.  Generally, businesses and companies use different mediums of marketing […]

Magnetic Signage Printing

Magnetic Signage Printing | Kaizen Print

Businesses looking to stretch a relatively small marketing budget are nearly always attracted to magnetic signage printing. Customisable, durable and cost-effective, it provides an impactful and far-reaching form of advertising without ever threatening to break the bank. Think of magnetic signs as mini billboards or when placed upon vehicles, a moving equivalent. Instant advertisements, they […]

Top Five Benefits of Leaflets

Leaflet Design & Print - Kaizen Print

Undoubtedly, today the world prioritises the digital means of advertising and promotion instead of print means of advertising and promotion. It has been the same for the last few years. Businesses and corporations, which used to consider print mediums the most effective marketing tools, today they prefer to use digital advertising methods. This is so […]

How An Effective Booklet Can Be Used As A Marketing Tool?

A4 Booklet Design and Booklet Printing

No matter how popular digital marketing channels are becoming but still booklets and brochures are an integral part of the current marketing plans of several businesses. There are so many valid reasons behind opting for booklet printing as these can help customers gain lots of useful information about any company or brand. It can serve […]

Where Does Print Marketing Fit in Today’s Digital World

Print marketing | Kaizen Print, Belfast

Print marketing is often thought of as being old hat when it comes to marketing. Many marketers at all levels still often misguidedly dismiss or forget about print believing it to be redundant in today’s digital age.  When putting together campaigns many marketers will think, how can we make this as innovative and forward-thinking as […]

Bespoke Print Marketing & Its Advantages

Bespoke Social Distancing Material

Bespoke print marketing has a number of advantages that every marketer should be aware of. Depending on the objectives of your upcoming marketing campaigns, print marketing should always be a consideration.  Print marketing is a fantastic and flexible marketing option and offers distinct advantages that online marketing cannot. In extension to this, bespoke print marketing also […]

Shelf Wobblers- The Perfect Marketing Tool

shelf wobblers | kaizen print

We are living in a digital technology era where all individuals, businesses, organisations, and industries are extremely influenced by digital technology. Today, for executing any type of activity, we need either a smartphone, tablet, or personal computer. Without these gadgets, we cannot imagine ourselves in this modern world. In real sense, digital technology is the […]

What is a Presentation Cheque?

presentation cheque | Kaizen Print

Large presentation cheques are a fantastic way for both private organisations and charities to promote fundraising activities to a huge audience outside each of their respective organisations. By their nature, a large presentation cheque is oversized and is therefore suitable to create an eye-catching PR photo opportunity. One that can be used right across all […]

Why Should Restaurants Invest in Disposable Menus?

restaurant menu printing

Disposable menus are the safest option to reduce any type of contact between the customers. Therefore these menus are the need of the restaurants these days. Many state governments issued strict guidelines for restaurants in which they mandated the uses of disposable menus and restricted the other touchable menus. Obviously, this step is taken by […]

Tracking Your Print Marketing – The Why & The How

Printing Enniskillen | Kaizen Print

Whether it’s digital or in print, your marketing campaign is only as successful as the metrics that generated from your strategy. One of the reasons that digital marketing has become so effective is due to the large amount of tracking points that can be collected. Unfortunately, many marketing teams believe that tracking can only be […]

Using QR Code Menu Discs at Your Restaurant

qr code menu | Combining Print and Digital

As restaurants across the country reopen, many are grappling with a tough question: how to provide a quality experience with minimum physical contact between customers and staff. There were already a number of contactless solutions out on the market before the pandemic began. For example, contactless payments and curbside pick-up have been a part of […]

Why Do You Need To Hire Commercial Printing Services For Your Marketing Campaign?

Print marketing | Kaizen Print, Belfast

If you are planning for any marketing campaign for your business or brand all your efforts are incomplete without commercial printing services. Commercial printing online is required to advertise your brand products or business services through customized prints. People consider that brochures, flyers, banners, and posters are the old ways to promote any business. They […]

Social Distancing Floor Stickers- Playing a Vital Role to Prevent the Spread of COVID 19

Social Distancing site signage

Since December 2019, the world has been badly suffering from the lethal pandemic COVID 19. It has stopped everything from daily routines to business and legal operations all over the world. If someone is constantly doing its operations, they are medical staff (nurses, doctors, and medical scientists). They are putting their best to cure the […]

Social Distancing Print Products That Are Gaining Popularity in COVID Times

Social Distancing Print Material

Bad times are like occasions that teach you lessons. If you are a good learner, you would learn so many things that could definitely lead to good times. Today, everyone is fighting with bad times due to COVID and looking for new opportunities to lead a safe and healthy life. Businesses have been badly affected […]

Disposable Menus

Disposable Menu Printing | Kaizen Print

Responsible Sourcing in the New Era of Hospitality Over the past 10 years, there has been quite rightly a downward trend in the print of disposable menus for restaurants. Many of our customers favoured our extra heavy laminate menus, as these provide better value for money over the cycle of the menus life. However, in […]