write an  information guide

People love to seek professional advice for things they cannot do themselves, however most people do believe that they can undertake many tasks. With this in mind you must understand that many of customers will believe they don’t need you. This is a fact of life and one we cannot control, however we can help these customers understand the work and dedication that goes into our service and products by providing an information guide detailing different functions of business. Some customers will understand the difference in quality, between going alone and hiring a professional. You may feel that you’re giving away your trade secrets, however customers rarely take action and look for the easy route. Another positive is that your positioning yourself above and beyond your peers by giving away key information that relates to your service and products. This is what salespeople and marketers do at the highest level.

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