Here at Kaizen we are always talking about the importance of marketing, and how you can use our products to help your business grow.

But, why do we keep banging on about it - is marketing really that important?

That is an all important question that we are here to answer.

Put simply. Yes, it is!

If you don’t market your new business, product or even an upcoming event, it is going to flop.

Nobody will know anything about it. Without marketing, your product or event will pass potential customers and clients by. Without marketing, you will miss out on hundreds of potential customers, not to mention have wasted all that money in starting up your business or creating your product.

So let’s take a look at five ways in which marketing is important to your business.


By marketing your business or a product, you are advertising it to the world. By advertising it, you are catching the attention of people who are potential customers. People look at all forms of advertising. Whether you do this by handing out flyers, or using one of our outdoor signs, you can be sure that a huge variety of people will notice your advertising techniques. Do it right, and you’ll lure in new customers.  

Brand Recognition

It doesn’t matter whether you are a new business or already successfully established. Brand recognition is one of the biggies when it comes to building relationships with customers. If you have already established your business, then using your design on all of your marketing tools is vital in order for your customers to recognise you. As a new business, gaining recognition is just as important. Using your design and/ or logo, raises the likelihood of customers identifying you.


Okay, it is similar to advertising, but promotions are slightly different. When it comes to companies, promotions play a huge role. Perhaps you are trying to boost the sale of a particular product, or are simply wanting to highlight a new one. Either way, marketing is an ideal way of getting word out about what you are selling – be it products or services.

Draws attention

At Kaizen, our team of expert designers work with you to create great, eye-catching graphic design that represents what your company stands for. Not to mention look fantastic in doing so. But a great looking design is key to drawing in attention from potential customers. A great marketing product will not only tell your customers what you need them to know, but it looks good, and people’s eyes are always attracted to good looking designs.

Brings in customers

Marketing tools, both big and small, are a great way to introduce customers to your business. It doesn’t matter if you are a beauty salon owner, a restaurant or a store, your business relies on customers buying from you. Whether you are letting them know about a sale with huge banners and posters, or are handing out discount leaflets in the street, marketing plays a huge role when it comes to bring people into your store.

There you have it folks. Five reasons why marketing is important. Now you know, why not check out our product range and see what best suits your marketing needs?

Don’t hesitate to get in touch if you need any help. A member of our brilliant team will be on hand to assist you in all you design and marketing needs.