Here at Kaizen, we talk a fair bit about marketing. Okay, more than “a fair bit”.

We talk about it a lot.  

In fact, most of our blog posts will mention marketing at some point.

It is one of our areas of expertise after all.

But, in this post, we are going to take things right back to basics.

We are going to talk about what marketing is and where we fit into it.

Okay, we know a lot of you are established businesses, so you probably already know what marketing is. But if you are just stepping into the world of business, then let us give you this little heads up.

Because marketing is super important when it comes to your company. It helps you spread the word about sales, new products and special events. It tells customers who you are and what you do.

There are hundreds of ways to market your business, not to mention a variety of products (which we at Kaizen design and print) to help you along the way!

But what exactly is marketing?

According to dictionary dot com, marketing is the combination of activities that are involved in the transfer of goods from the producer or seller to the consumer or buyer. These activities include advertising, shipping, storing and selling.

Another definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.”

The word “marketing” itself dates back to the early 1500s and comes from the word “market” (surprise, surprise).

“Market” is a few centuries older, and of course refers to the place where trade happens. Back in the 1100s, a market was a place farmers went to sell their produce, tradesmen sold the products they made. Today, in the 21st century, our markets still have the same meaning. We just have more to sell.

Whether it is services, stocks, products or ideas. You can sell anything in this day and age. 

So, we have established that it is a phrase that has been around a while.  

Where do we fit in?

Kaizen is one of the UK’s leading digital, Litho and large format printers.

We sell marketing tools, which come in a range of different sizes and all of them do different jobs.

Our print services even cover things you wouldn’t class as marketing, even though they are!

Examples of some of our marketing products are; roller banners, self adhesive vinyls, posters, flyers, business cards and letterheads. And that’s just a small selection of what we have to offer.

The most common use for the majority of what we print is advertising.


Advertising is the easiest form of marketing around. You can go big and bold with posters and banners or keep it small with leaflets and flyers.

Whatever you need, you can be sure that we have a product perfect for you. Get in touch with our expert design team who will discuss your requirements and work with you so you can get the best from our marketing tools.