We were going to bring you a fine example of an April Fools Day hoax (we’ll rehash it in some form next year no doubt), but in our online journey to bring you the ultimate AFD joke, we stumbled across an exotic, captivating and downright super hoax, A Typographical one if you will, by the Guardian newspaper, way back in 1977. On April 1, 1977 the British newspaper The Guardian published a "special report" over no less than seven pages about San Serriffe, a small republic located in the Indian Ocean consisting of several semi-colon-shaped islands. A series of articles described the geography and culture of this obscure nation. We can’t stop laughing at this... Over the course of April Fools Day ‘77, The Guardian monitored hundreds of calls from readers excited about this idyllic holiday location, looking more information on San Serriffe. The joke is, the island doesn’t exist. Sans-serif according to wikipedia is defined as follows. In typography, a sans-serif, sans serif, gothic, san serif or simply sans typeface is one that does not have the small projecting features called "serifs" at the end of strokes. Some advertisers were also let in on the joke and jumped on the plane to San Seriffe immediately. Guinness, Texaco and Kodak all ran their respective ads focussing on the fictitious island. The success of the hoax is widely credited with inspiring the flood of April Fool's Day jokes that appeared in other British papers in succeeding years. To cap it all off, 12,000 San Serriffe t-shirts were sold in the following months by the Guardian. We’re in awe and to be honest while we know we can’t visit San Seriffe, we’ll probably make do with its neighbouring island-nation of Shakur Buty, which is well known for exotic dance. Well done guys, well done!