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The Benefits of Loyalty Cards

The Benefits of Loyalty Cards

27 June 2016 11:38:18

If you have a business, then you are no doubt selling a product (or products) or service that is of the upmost importance to your customers.

These customers will come back time and time again: bringing you profit and possibly even more new customers who will become just as loyal.

It makes sense then, does it not, to reward these people. After all, without them, your business would surely fail – or a t the very least not be as successful.

Loyalty cards are a fantastic way to generate repeat business. They give your customers an incentive to come back to your store, salon, restaurant or coffee shop instead of going to one of your competitors.

Lucky for you, we offer bespoke loyalty card printing here at Kaizen.

Our loyalty cards are printed on our 85x55mm 350gsm uncoated card stock.

The uncoated stock is much more porous them our silk card, which makes it much easier to stamp.

The stamping system in loyalty card schemes means that you and your customers can keep track of the rewards. Once they reach of certain number of stamps, they receive a freebie.

That freebie is key to getting your customers to come back to you. It has to be something they want.

A coffee shop may offer a free coffee or pot of tea once a customer has reached 10 stamps. A salon could offer a free wash and cut.

Loyalty cards are great. Kaizen’s loyalty cards reap five benefits in particular.

They generate repeat business.

We’ve already touched upon this point, but it is an important one nonetheless. Your customers are the most important aspect of your business. Without them, you have no business. By offering them a loyalty card, you can ensure they will keep coming back to your establishment.

They attract new customers.

Once word gets out that you have a rewards scheme in place, more customers are likely to come flocking to you. Never underestimate the power of a freebie or discount. Especially in this day and age, where money is tight. 

They are cheap to mass produce.

At Kaizen, our cards are mass produced to save you money in the long run. You can have as little as 100 cards for £20, or as many as 1000 for £80. Printing in bulk also means you have a stack on site to hand out to new customers. This point also proves that loyalty cards are efficient.

They are easy to hand out.

At just 85x55mm, these cards fit easily in a purse or wallet, making them easy to hand out on the street or in store. Their size also makes them easy to store, so your customers can keep them safe and find them with ease when they need them.

Your customers get something out of it too

This is the most important point. Your customers keep your business adrift. Whether your loyalty scheme offers a freebie or a decent discount on goods and services, your customers are reaping the benefits too.

No matter how you look at it, loyalty cards are an effective way to generate repeat business. 

Comments | Posted in Printing By Shauna Crossey
Loyalty Card Printing

Loyalty Card Printing

19 December 2015 07:30:00

Loyalty cards are a huge opportunity to gain repeat business. Whether you own a cafe, a coffee kiosk, a salon or restaurant, using loyalty cards to reward those customers who return again and again is an extremely cheap and easy marketing tool. One your business should be considering throughout the net year an beyond.

We make designing and printing your loyalty cards super easy. To get started we require a high resolution image of your logo. Preferably a vector based graphic as well as a brief on the style of the card and the actual mechanics of the offer to be presented. Common offers include:

  • Buy 4, get the 5th free
  • Buy 9, get the 10th free
  • Buy 5 get the 6th free

However as these are personal to your business and the products/services you provide, you can really have the offer set up in any way you want. Just remember to make sure that there is enough profit in the offer to comfortably cover the free option. 

Also remember not to make the offer completely unachievable. A previous client had request to make their loyalty card Buy 19 get the 20th free. Now the reward at this level was quite substantial, but an average client would use their services once a fortnight and so this would take almost a year to redeem the reward for their loyalty. After a bit of discussion, they took the reward down a notch and made it a much more achievable goal. This worked wonders for them ad saw the redemption rate increase quite substantially.

The level of loyalty card printing you should order depends on the quantity of customers you work with on a daily basis. I always suggest that you order 2-3 months worth as anytime as this gives your the opportunity to gain economies of scale on the printing as well as keeping the cards current enough to make changes if necessary. To be honest though the best loyalty schemes we have seen are those which remain constant over a very long time. Do make consideration to what your customers want? Is it a t-shirt, or perhaps a free meal / coffee? Ask them and then give them exactly what they want as a reward for their efforts.

We can print your loyalty cards digitally on a 350gsm uncoated card stock, however for the best stamping ability I recommend litho printing loyalty cards in bigger batches on 300gsm bond card. The porous nature of the bond card make it perfect for stamping without ink smudging.

To order your loyalty cards please get in touch with us on 028 9002 2474 or email us via the contact form. Our team are always on hand to bring your loyalty cards to life through great design and print.

Comments | Posted in Marketing Advice Printing By Shauna Crossey