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Even in this digital world we NEED print

8 February 2016 08:06:19

When I started my working career, there was no social media, the internet was still in it’s infancy and the only chat tool we had was MSN messenger. Internet marketing really hadn't taken hold or even gotten off that ground, but it’s potential impact on the world was clear to be seen.

99% of my offline marketing remit included some sort of design or print. Newspaper ads, leaflets and flyers, posters and roller banners were all commonplace and daily purchases. With the advent of the internet you’d hear proclamations that “Print is dead” or that leaflets wont be as effective anymore. This couldn’t be further from the truth and an organised offline marketing campaign is as effective if not more effective today than it was back in the early 2000s. Here’s why.

Online media is over-crowded

I use an ad blocker, so do my friends. In fact millions of people around the world choose to turn off the online adverts that may pop up or be displayed on their screen. With an app, its a 2 second choice to be advert free forever.

Targeted distribution is the key

Flyers tailored to a specific customer base and or market are extremely effective when delivered to the right people at the right time. Door to Distribution companies make their money from mass delivery of leaflets through doors, but by drilling down to your customer base and reaching out to them efficiently and at a time that suits them, you can increase your return on investment.

There are times when people aren't online

According to research conducted last year, even though the time spent online is ever increasing this only equates to just over 27 hours a week. The majority of time people are offline and this is your opportunity to market to them. Roll up banners at events, pvc banners along railings. These are key opportunities to push.

Physical presence

Sending a vContact is all well and good for ease of data transfer, but a business card provides a physical reminder of your product and services. Right now on my desk I have a couple of business cards for people I need to email. The card itself acts as a reminder to do this.

Even online world needs a backdrop

How many photos have you seen of nights out or celebs on the red carpet getting their photos taken? Lots, in fact I’d probably argue too many… These photos are usually set against backdrops or feature walls. Guess what…they needs printed too.

Online and offline marketing or digital and print go hand in hand. Both can survive without the other, but together they are enhanced to create something much bigger than their individual components. Print is most definitely not dead from a marketing perspective and hopefully we’ve helped you realise how crucial it can be as part of your business. If you need any help boosting your brand or generating awareness of your product and services, please get in touch with us. We have years of combined experience in all areas of marketing and sales and are only too happy to help grow your business

#growingtogether

Comments | Posted in Printing By Connor McAuley
The Printers Friend Part 2: Size Matters
Keeping to standard paper sizes, reduces wastage and keeps prices at a minimum. We'll always advise you on the best size of print for your needs, however our most common print sizes are A3 for Posters, A4 for Letterheads, A5 for Flyers and A6 for postcards. The diagram below shows how each paper size relates to the next. As you can see, each is proportionate to the next. A3 is twice the size of A4, which is double the size of A5 etc.
Comments | Posted By Connor McAuley
Flyer Printing For A3 Architects, Belfast

Flyer Printing For A3 Architects, Belfast

10 February 2011 11:06:00

This week we printed some beautiful A5 Flyers for A3 Architects, a firm here in Belfast who this year are celebrating their 25th year in business. By distributing their leaflets to their clients across the city with a very special message on the reverse, this provides a nice way to interact with the customers and to mark this huge business achievment.

Our flyer printing and leaflet pritning services operate in two ways:

Digital Flyers or leaflets up to 1000 quantity are printed next day, perfect for those last minute orders

Litho Flyers or leaflets are generally better value when printing greater than 1000 copies. These do take 4-5 working days, but you'll notice much cheaper prices overall.

 

Comments | Posted in Printing Belfast By Connor McAuley

Clan Wars 6: Kaizen Sponsorship

17 January 2011 16:26:09

[youtube>cVdvRVI0MyI[/youtube> If you look closely in the background, you can see the Kaizen Print & Marketing branding on the octagon corner. This is the second Clan Wars event we have sponsored. Each being better than the last. Next up is the Ulster Hall on Saturday 28th May Clan Wars 7 Event
Comments | Posted By Connor McAuley
Vintage does actually Rock!

Vintage does actually Rock!

8 June 2010 10:14:50

We work with a diverse array of businesses from Pharmaceutical Distributors right through to Beauty Salons & of course most of the Hospitality industry in Belfast! However, none are as bright and effortlessly cool as Vintage Rocks Hair and Beauty Parlour. We have worked with Clare and her team for nearly 5 months now and the effort they put in their marketing campaigns is second to none. I am sure you have seen some of their AWESOME photoshoots online or in NI's fashion bibles. If you haven't I assure you, you will be in for a treat. The photo above was taken with our lovely A6 flyers at the Glitter and Sparkle Ball a month ago Visit the Vintage Rocks Website
Comments | Posted By Connor McAuley
Flyer Printing for Clan Wars 4

Flyer Printing for Clan Wars 4

3 June 2010 20:42:28

Thought MMA was hard work? Well after finishing a little flyer printing for the guys in the IFS MMA camp, I was invited to join their class for a training session. Thankfully there was no photographic or video evidence to show I was there, but I can assure you, that these boys mean business! It's now Thursday evening and I'm still feeling the effects of 2 hours solid training. Thats a good thing right? While we cant take the credit for the fantastic designs (credits to follow), we can confidently shout from the "cage" that these flyers were awesome when printed. Spec: 350gsm Silk, Colour 2 Sides. Check out our prices here
Comments | Posted By Connor McAuley