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The seven Ps of marketing

16 May 2016 09:50:15

We at Kaizen understand marketing. We are after all, experts. Which is why in this post we will be looking the seven Ps of marketing, and how they can help your business thrive.

So what are the seven Ps?


This form of marketing is, you guessed it, focussed on the product. The marketing can focus on the features, shape, and size or on customer impressions and reactions. Or perhaps a mixture of both. It is vital to include any unique features in your marketing campaigns.  


Another P that doesn’t need much explaining. This P can be used to promote sales, or price reductions. Price is often one of (if not the most) important factors that will determine whether or not your product – or service – sells.


We aren’t talking about a sales promotion, but rather the act of actually promoting your business. Whether that is by posters, brochures or flyers. Promotion covers everything from advertising to personal selling and public relations.


This comes down to your employees. Whether it’s a sales assistant or receptionist, you need to be sure that everyone in your company who has contact with your customers is trained and knows how you want your company to come across to customers. 


This P is rather important. It’s the overall process. Before and after the point your customer purchases your product. From identifying potential customers to informing them about deliveries, all of it makes an impression and affects how customers perceive your business.


What you’ve got to remember that customers aren’t always looking specifically for your product. More often than not, they opt for what is on offer – in other words, what’s available. So when and where you make you product available to customers is important. This also applies to any signage – making sure it is somewhere easily seen by a lot of people is a sure fire way to attract new custom.

Physical Presence

For those of you whose companies don’t sell physical products, this P is for you. It’s important to provide your customers with an image that represents your organisation. This can be your premises, vehicles or even a staff uniform.

Luckily for you, you probably do most of these things already, without giving much thought to it. The likes of People and Process, you’ve probably got covered.

The type of business you run will determine how many of the Ps you need to use. Some companies only use three or four others utilise all seven in their marketing.

We at Kaizen have a huge range of marketing tools to give your campaign the boost it needs.

From contravision for windows and vehicles, to feather flags, and posters to brochure printing. We have everything you need to create a well rounded marketing drive. 

Comments | Posted in Marketing Advice Printing By Leeanne Whitehead

Why is marketing important?

4 May 2016 08:07:33

Here at Kaizen we are always talking about the importance of marketing, and how you can use our products to help your business grow.

But, why do we keep banging on about it - is marketing really that important?

That is an all important question that we are here to answer.

Put simply. Yes, it is!

If you don’t market your new business, product or even an upcoming event, it is going to flop.

Nobody will know anything about it. Without marketing, your product or event will pass potential customers and clients by. Without marketing, you will miss out on hundreds of potential customers, not to mention have wasted all that money in starting up your business or creating your product.

So let’s take a look at five ways in which marketing is important to your business.


By marketing your business or a product, you are advertising it to the world. By advertising it, you are catching the attention of people who are potential customers. People look at all forms of advertising. Whether you do this by handing out flyers, or using one of our outdoor signs, you can be sure that a huge variety of people will notice your advertising techniques. Do it right, and you’ll lure in new customers.  

Brand Recognition

It doesn’t matter whether you are a new business or already successfully established. Brand recognition is one of the biggies when it comes to building relationships with customers. If you have already established your business, then using your design on all of your marketing tools is vital in order for your customers to recognise you. As a new business, gaining recognition is just as important. Using your design and/ or logo, raises the likelihood of customers identifying you.


Okay, it is similar to advertising, but promotions are slightly different. When it comes to companies, promotions play a huge role. Perhaps you are trying to boost the sale of a particular product, or are simply wanting to highlight a new one. Either way, marketing is an ideal way of getting word out about what you are selling – be it products or services.

Draws attention

At Kaizen, our team of expert designers work with you to create great, eye-catching graphic design that represents what your company stands for. Not to mention look fantastic in doing so. But a great looking design is key to drawing in attention from potential customers. A great marketing product will not only tell your customers what you need them to know, but it looks good, and people’s eyes are always attracted to good looking designs.

Brings in customers

Marketing tools, both big and small, are a great way to introduce customers to your business. It doesn’t matter if you are a beauty salon owner, a restaurant or a store, your business relies on customers buying from you. Whether you are letting them know about a sale with huge banners and posters, or are handing out discount leaflets in the street, marketing plays a huge role when it comes to bring people into your store.

There you have it folks. Five reasons why marketing is important. Now you know, why not check out our product range and see what best suits your marketing needs?

Don’t hesitate to get in touch if you need any help. A member of our brilliant team will be on hand to assist you in all you design and marketing needs.


Comments | Posted in Marketing Advice By Leeanne Whitehead