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What is marketing and how can we help?

Here at Kaizen, we talk a fair bit about marketing. Okay, more than “a fair bit”.

We talk about it a lot.  

In fact, most of our blog posts will mention marketing at some point.

It is one of our areas of expertise after all.

But, in this post, we are going to take things right back to basics.

We are going to talk about what marketing is and where we fit into it.

Okay, we know a lot of you are established businesses, so you probably already know what marketing is. But if you are just stepping into the world of business, then let us give you this little heads up.

Because marketing is super important when it comes to your company. It helps you spread the word about sales, new products and special events. It tells customers who you are and what you do.

There are hundreds of ways to market your business, not to mention a variety of products (which we at Kaizen design and print) to help you along the way!

But what exactly is marketing?

According to dictionary dot com, marketing is the combination of activities that are involved in the transfer of goods from the producer or seller to the consumer or buyer. These activities include advertising, shipping, storing and selling.

Another definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.”

The word “marketing” itself dates back to the early 1500s and comes from the word “market” (surprise, surprise).

“Market” is a few centuries older, and of course refers to the place where trade happens. Back in the 1100s, a market was a place farmers went to sell their produce, tradesmen sold the products they made. Today, in the 21st century, our markets still have the same meaning. We just have more to sell.

Whether it is services, stocks, products or ideas. You can sell anything in this day and age. 

So, we have established that it is a phrase that has been around a while.  

Where do we fit in?

Kaizen is one of the UK’s leading digital, Litho and large format printers.

We sell marketing tools, which come in a range of different sizes and all of them do different jobs.

Our print services even cover things you wouldn’t class as marketing, even though they are!

Examples of some of our marketing products are; roller banners, self adhesive vinyls, posters, flyers, business cards and letterheads. And that’s just a small selection of what we have to offer.

The most common use for the majority of what we print is advertising.

Advertising is the easiest form of marketing around. You can go big and bold with posters and banners or keep it small with leaflets and flyers.

Whatever you need, you can be sure that we have a product perfect for you. Get in touch with our expert design team who will discuss your requirements and work with you so you can get the best from our marketing tools. 

Comments | Posted in Marketing Advice By Leeanne Whitehead

Flyers vs Folded Flyers

11 April 2016 08:55:19

We know that flyers are a fantastic form of marketing.

They’re cost effective, small, can be easily mass produced and, depending on your design, can be vibrant and eye catching.

They really are one of the best low cost marketing tools around.

But at Kaizen, we offer two different types of flyers and knowing which one better suits your company’s needs is vital.


Our standard flyers come in a range of sizes. From A7 right up to A3. Whether you need to promote your new business or product, or are advertising an upcoming sale, flyers are a sure way of grabbing people’s attention.  

They can be printed in four different weights – 130gsm, 170gsm, 300gsm or 350gsm and you have a choice of gloss, silk or uncoated paper to choose from. We even spoil you with the option of having it printed double sided. It would be a waste to let all that space on the back go to waste after all.

But what are these flyers best for?

Flyers are great for handing out or posting through a letterbox.  Promotion your business, product or event has never been easier with one of these great little flyers.  That is what this particular printed tool does best! To save you time (and keep you out of the Great British weather) you can also leave flyers in a stack on a counter or in a waiting room so customers can help themselves.


Folded flyers

Adding a crease or a fold to our flyers gives them a whole new lease of life in that a fold can add multiple pages.

Kaizen’s range of folded flyers can be printed on the same variety of beautiful papers at the weight and range of folds suited to their intended purpose. They can be printed in three different sizes, A5, A4 and A3 and all have a wonderful range of uses.

The smaller size folded flyers are particularly commonplace in cafes, restaurants and nightclubs as price lists for wines and cocktails, sometimes even being used as menus.

They can also be used as comment cards, score cards, take away menus, marketing leaflets, price lists in beauty and hair salons, their list of potential uses is endless.

Our folded flyers can be ready as quickly as next day; however, the next day option is digitally printed compared to the lithographic printing which is a five day service. You can choose which option is best for you based on your deadline.

Flyer printing is one of the simplest yet most effective and inexpensive forms of marketing around and has a range of purposes making it the easiest way to get your news out.

With so many uses, it’s no wonder that many different types of business use both kinds of flyer. Some even use both!

If you have any queries, or need a helping hand in choosing which flyer is best for your needs, drop us a line. A member from our talented and experienced team of experts will be happy to help you out.


Comments | Posted in Printing By Shauna Crossey

The benefits of Flyer Printing

18 January 2016 11:04:40

Are you looking for a way to promote your new business? Perhaps you have an upcoming event and you need to get the word out? Maybe your company has a sale starting in the next few weeks and you need to advertise some of the discounts that will be on offer?

Whatever you need them for, flyers are ideal for pretty much every business and event you can think of.

They are a cheap alternative to taking out an ad in the paper, and require a lot less hassle as they eradicate the need of a middle man.

In the last few years, there has been a growth in the number of companies which offer you the chance to create flyers. You can choose from a selection of their own customisable templates, or upload your own design.

Not only is flyer printing cost efficient, but the process also allows the end product to be mass produced quickly too.  Because they are so easy to have printed, they can be changed and altered at short notice. Making it the perfect solution if you are needing to get the attention of a lot of people in a short amount of time.

Speaking of targeting a large audience, flyers are easily delivered to a sizeable community. You can put them through letterboxes, into shopping bags, hand them out on the street or place them in a public place.

They are also easy to read and understand, so long as you have a simple font.

You can make the flyer eye-catching and engaging with the use of colours, photos or infographics. They don’t need to have a lot of detail on them – just enough to catch the target audience’s eye and tell them what they need to know.

Flyer printing is one of the simplest, effective and inexpensive forms of marketing and has a range of purposes making it the easiest way to get your news out.

Comments | Posted in Printing By Shauna Crossey

Flyers are an incredibly useful and cheap form of marketing, which makes them perfect for a range of occasions. But did you know that you could be putting customers off, with nothing more than the design?

Here’s five things which are guaranteed to turn customers away.

Cramming in too much info

When it comes to writing out flyers for your event, it can be tempting to try and fill it with as much information as possible. However, many people just want to look at a flyer and know the basics – Who, what, when and where?  So make sure you have your company’s name and the name of the event, the address of the venue and the time and date of the event. Add in some contact info, just in case anyone needs to get in touch and you’re done! Seriously. That’s all you really need.

Unreadable Fonts

Okay, so you’ve got your basic information and you want a fancy, eye-catching font to spruce things up. But be careful. Make sure that the font you choose is easily read. It’s no use if the flyer looks fantastic but people can’t read the vital information it contains. The safest thing to do is to stick to simple fonts that are easily read such as Arial, Times New Roman or Calibri.

Using the wrong colour

Similar to point number two, this point relates to how a potential customer reads your flyer. If the colour of the font is too pale – or can barely be seen against the background image/colour – then they won’t be able to read all the details. Avoid colours like yellow, grey and green. Instead think about blacks, reds, blues and (depending on the background) white.

Misspelled words and grammatical errors

Being able to spell and use proper English may not seem like a big deal, but it really is. Not only will it get those fussy grammar Nazis off your back, but it also makes you look professional. Yep. Spelling is a big deal. So make sure you proof read any material before sending it to the printers. In fact, proof read it several times, get someone else to proof read it. You can never check it too many times.


This is very similar to our first point about cramming in too much information. Likewise, you don’t want to cram in too many design details either. You don’t need to fill every last inch of the flyer. Sometimes, less is more. If you hand out a flyer that is too cluttered, it could put potential customers off, and will result in more of your flyers ending up in the bin.

There you have it folks. Our top 5 mistakes that people make when designing flyers. Avoid these and you can be sure that your flyer will not only look attractive, but will also gain a lot more attention. 

Comments | Posted in Printing Design By Leeanne Whitehead