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Discounts & Special Offers

Discounts & Special Offers

23 May 2016 08:53:35

Using discounts and special offers are a great marketing technique, and one that can be done over and over again.

It can be tempting to completely cut the price of a product permanently, especially if it hasn’t been selling well. But the issue with this is that it can be hard to undo. Special offers are a great way to lower the price of a certain item for a short period of time before returning it to its original price.

Special offers aren’t reserved for the products that are struggling either. Other examples of using special offers are if you have a new product that you are selling at a special introduction price, or perhaps one of your most popular items is going on promotion for a short time period.

Whatever the reason, there’s no denying that discounts and special offers reel in the customers. After all, they get a bargain and you get the sale.

That said, your customers will only know about your promotions if you advertise them. This is why marketing is so important.

In this post, we are going to be looking at three of Kaizen’s best products for advertising special offers.

Shelf wobblers

Shelf wobblers are a small but effective advertisement that hangs in front of the product on offer. These little promotional tools are eye catching, not only because they tell customers about the special offer, but also because they wobble. Basic human psychology shows that the eye is attracted to objects that move, so why not utilise this information by investing in one of our shelf wobblers?


Putting up posters is a simple and cost effective way to let customers know what’s going on. Displaying large posters in your shop window attracts the attention of any passers-by. They tell customers about sales and special offers and also give a deadline, which will prompt customers to buy while the item is cheap. But small posters can be just as effective if placed in the right area, such as a notice board in the shopping centre or town square.

Leaflets and flyers

Leaflets and flyers are also a great way of advertising sales and special promotions. You, or your employees, can hand them out on the street at the start of the promotion. But, you can also have them posted out as mail shots, reaching a much wider audience, who might otherwise not be aware of your special offers.

These are just three of our most popular forms of marketing, which we think would be best suited to promoting a special offer. At Kaizen we have a huge range of marketing tools that are printed bespoke to your needs.

If you need any help in deciding which product is best for you, or if you are looking for a quote, please don’t hesitate to get in touch. A member of our expert team will be on hand to point you in the right direction. Call us today on 028 9002 2474 for all your marketing, print and design needs. 

Comments | Posted in Printing By Shauna Crossey
New branding & logo design for Kaizen print, Belfast

As you have probably seen over the past few days, the Kaizen Print, Belfast logo has had a refresh. Over the past six years we’ve toyed with bringing the logo into a more mature format, one that represents all the values of the Kaizen brand including the fun we like to poke at ourselves.

From this month, we’re beginning to roll out the new brand and typeface throughout all our marketing materials and online media. We are engaging in an extensive advertising campaign to promote the logo and are focusing on continuing to bring you some really amazing creative inspire you in your own work. 

Frankly, we’ve big things coming and we can’t wait for you to see them all. First up we have our social media totems and our website. Next we’ll be looking at all our own business stationery and follow that our flyers and other marketing materials will be the primary focus. 

As a business, we must all constantly evolve and grow and as Kaizen is Japanese for “Continuous Growth”, it’s only apt we practice what we preach and continue to make small request changes to better our business. Something our team fully embrace and get behind. 

Over the coming months you’ll see even more changes to our brand and a completely new direction for the Belfast design studio. Exciting times all round, but rest assure you’ll see things out and about very soon. 

Let us know what you think of the brand. We’ve considered it for some time now and we love it so much. 

#design #print #belfast #flyers #posters #branding #kaizen

Comments | Posted in Printing By Connor McAuley