At Kaizen, we know just how hard marketing can be. We pride ourselves on being experts in all things marketing and print related. We know all the little tips and tricks you need to make your marketing campaign successful.

But your marketing campaign doesn’t have to be giving you headaches.

In this post, we shall be looking at how you can make the most of small format products and why they are important.

First of all, what do we mean by small format?

Well, it really speaks for itself, it’s that simple. These are products such as business cards, shelf wobblers, and leaflets.

Products which come in a small format. Small products! Told you it was simple.  

So how can you make the most out of your small format products?

Mass Produce

Because of the size of these products, they are a really cost effective to mass produce. At Kaizen, we batch a lot of our small format products, meaning you save money! Mass production is perfect for the likes of business cards and flyers, things you will be handing out frequently.


Okay, so the thing with small products is that they allow you to keep a sense of continuity. Have your own business design or logo? Get it printed on your business cards, your letterheads, your compliment slips…see where we are going with this? Have it printed on everything!  But why would you want to to have a sense of continuity? Well, that brings us on to our next two points.

Brand recognition

By having your own design printed on every marketing tool possible, you can be sure to raise your brand recognition. What this means is that more people will recognize your company just by the design. This is also more likely to raise interest and customers will want to do business with you.


By keeping things consistent you can be sure that your business looks professional. This is the simplest and most effective point in marketing your company. Also, what better way to look professional and make a great first impression than to be handing out quality business cards to potential clients? Or using paper with your company’s logo as it’s letterhead?


Using combinations of our marketing products to promote your businesses is a sure fire way to build an eye catching campaign. You can combine a series of our products to create a great marketing campaign. Depending on the type of business you run, you can combine a series of letterheads, business cards and compliment slips or flyers and brochures to get the most out of your marketing.

Whatever your needs, small format marketing tools are a must. If you are unsure of what marketing tools you need, then get in touch with our fabulous team of experts. Just let them know about your design or design ideas, about the purpose you need hem for and they will get back to you with everything you need to know.