We at Kaizen understand marketing. We are after all, experts. Which is why in this post we will be looking the seven Ps of marketing, and how they can help your business thrive.

So what are the seven Ps?


This form of marketing is, you guessed it, focussed on the product. The marketing can focus on the features, shape, and size or on customer impressions and reactions. Or perhaps a mixture of both. It is vital to include any unique features in your marketing campaigns.  


Another P that doesn’t need much explaining. This P can be used to promote sales, or price reductions. Price is often one of (if not the most) important factors that will determine whether or not your product – or service – sells.


We aren’t talking about a sales promotion, but rather the act of actually promoting your business. Whether that is by posters, brochures or flyers. Promotion covers everything from advertising to personal selling and public relations.


This comes down to your employees. Whether it’s a sales assistant or receptionist, you need to be sure that everyone in your company who has contact with your customers is trained and knows how you want your company to come across to customers. 


This P is rather important. It’s the overall process. Before and after the point your customer purchases your product. From identifying potential customers to informing them about deliveries, all of it makes an impression and affects how customers perceive your business.


What you’ve got to remember that customers aren’t always looking specifically for your product. More often than not, they opt for what is on offer – in other words, what’s available. So when and where you make you product available to customers is important. This also applies to any signage – making sure it is somewhere easily seen by a lot of people is a sure fire way to attract new custom.

Physical Presence

For those of you whose companies don’t sell physical products, this P is for you. It’s important to provide your customers with an image that represents your organisation. This can be your premises, vehicles or even a staff uniform.

Luckily for you, you probably do most of these things already, without giving much thought to it. The likes of People and Process, you’ve probably got covered.

The type of business you run will determine how many of the Ps you need to use. Some companies only use three or four others utilise all seven in their marketing.

We at Kaizen have a huge range of marketing tools to give your campaign the boost it needs.

From contravision for windows and vehicles, to feather flags, and posters to brochure printing. We have everything you need to create a well rounded marketing drive.