I love Belfast. Seriously I do. For all our shortcomings and disagreements over whatever, we really are a great city and embrace so many wonderful things throughout the year. Over the past 2 weeks no doubt, you’ll have seen Belfast go pink and white for this years launch of the Giro D’Italia. Many of our customers are using this once in a lifetime event to help push and grow their spring/summer marketing and it’s fantastic. Below we have pictured a PVC over bag for one of the Belfast based Centra stores. The store and its staff members will be undertaking a challenge to ride a stationary bike in-store the same distance as the Giro riders. It’s creating a buzz in a store which is just off the Giro D’Italia route. What could your business do to mark this occasion?