offer discount codes to specific markets

Discounting your product and services can be a double-edged sword. No one likes to see the value of the product or service devalue. However, customers love the perception of a bargain, or better value and so offering a discount may be a good opportunity to increase sales in the short and medium-term. Discounting for a specific period can also increase scarcity of your product and so entice people to buy, before the discount ends. Use discounts wisely and sporadically, as year round discounts, or sales, cannot actually have a detrimental effect on your business.

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