94  make each member  in your team a sales person

Whether indirectly or directly, everyone in your business is a sales person. From the receptionist to the managing director, how people act among themselves and with clients has an effect on your companies perception and the sales you make. Every member of staff must understand this and act accordingly for their role. It must be understood by everyone in your team, that every communication and action in your business will directly affect sales in some shape or form. It must be every team member’s priority to positively affect your business. If everyone understands this and takes action, sales will increase massively.

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