91  look for  many customers

Big contracts should build the base of your business, as they secure staff and cover costs, however it is prudent to let no customer become greater than 5% of your overall turnover. If you are reliant on one or two very big contracts and the markets shift, you may find yourself at a point where both are no longer customers. However, if you have many smaller customers, you can weather one or two losses without much damage on your business. Never sit back when things are going well, as businesses do, and will change suppliers regularly. Ensure you have many customers in different markets, as some businesses are booming, others will be in decline and so on this will keep your turnover and business growing through all market cycles.

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