Marketing is one of, if the not the most important factors in any business. A well thought out strategy will ensure all members of your business understand the company direction and you know how you’re going to get there. Saying that many of us have no idea where to start, why they should write a plan and of course how to do so. Below is a simple way to focus yourself and put down ideas onto paper. When we type out our ideas, this makes them much more actionable than keeping them locked away in our ever busy minds. The plan is to create a business specific document that gives focus, direction and actions. • Where are we now? • Where do we want to be? Think this month, 6 months and 5 years. • What opportunities exist in our business environment? • How will we get there? • Who will do what? • How will we know we've succeeded? Answer these questions and let me know how you get on. If you find yourself struggling for answers think as big as you can. It’s always better to plan for much bigger opportunities and then reigning them back if needed. We hope not though.