Email has all but replaced post, and one of the most cost effective ways to target a large audience is through the use of e-newsletters. A well thought out, design and delivered e-newsletter, can help sell more by informing those on your database of your news, products and services. Rather than sending through your mail client, it is highly recommended your e-newsletters go through a service provider such as MailChimp as this provides tracking, monitoring and protects your domain name from being identified as a spammer.

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