creating a sales funnel


Some people call it a sales funnel, others a sales pipe, but either way, it’s defined as the different stages of the buying process and how you manage customers through to a sale. Have a look at how you target your customers and the channels they go through to make a purchase. Document these and start planning the process of how you will guide customers through to a sale.

Sample Sales Funnel: Cold Call > Direct Mail > Follow Up Email Series > Schedule Appointment.

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