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Roller Banner Printing for McGuigans Wines

20 October 2016 10:37:31 BST

Roller Banner Printing Belfast

We love print and we love wine and when the two get combined through the printing of roller banners, we are…well let’s say overjoyed and leave it at that.

McGuigans range of premium wines hail from Australia and around the world, the name is synonymous with Australian wine making. We had the pleasure of meeting the Managing Director, Neil McGuigan at an event recently and he is the fourth generation of the McGuigan family of wine makers to take the helm and put their lives work in to creating a range of some of the most fabulous wines in the world today.

Grown and produced in Hunter Valley (Hunna Valley if you say it like a local) the range of 63 wines covers the entire range of wines you or your loved ones may enjoy.The roller banners we created for the brand focused on the new selection of sparkling McGuigans Wines which are being presented and demonstrated to customers and the trade all across Belfast and the rest of Northern Ireland.

As with all our roller banners printed here in Belfast we only produced a premium quality product. Printed in full colour on a heavy duty polypropylene film, the overall quality of our roller banner printing is second to none. The standard lead time for our roller banner printing is usually 2-3 days, however we can print your roller banner on an expedited 24 hour turnaround. This does mean that if your deadline really is looming, our team can get this in motion and printed to meet your deadline.

There are cheap roller banners available online, but we don’t sell them. However we do promise you amazing value for the price you pay and the product you receive.

As you can see from the photo above, roller banners are the perfect opportunity to create a huge impact when sampling your products at conferences, events and even at wedding shows as the above photo shows. The opportunity to focus and present non traditional wedding items at the Wedding Journal Show, Belfast was a great campaign and word from the marketing team post the event, is that it went brilliantly and positioned the brand in the exact market segments they were trying to achieve. 

We’re looking forward to seeing our McGuigans Roller Banner out and about at events all around Belfast over the coming weeks and months. If you spot it yourself, please do take the time to photograph yourself infant of it and tweet it to ourselves. 


Photo Credit to @LBvgM on twitter

Comments | Posted in Printing By Shauna Crossey

International Print Day 2016

19 October 2016 08:33:24 BST

Printer in Belfast

With 18th October being International Print Day, today is like Christmas within all the printers in Belfast. Not only is the localised trade celebrating all that is great with print, but the hashtag #IPD16 is instigating conversations among graphic designers, marketers and printers all around the world.

This annual event which grips the trade each and every year celebrates print in all its formats and the reach it has around the world in both traditional and new media formats. We’ve recently found out that last year, the IPD15 hashtag was used over 27 million times during the International Print Day event and this is an extremely  positive sign for a trade that some say is dying. We however like to say “PRINT IS NOT DEAD, LONG LIVE PRINT”.

We’re super excited to be involved with this years IPD and will be communicating with our partners, customers and peers from the printing trade around the world. In fact if you are reading this and want to tweet out to our partners @samedayprint in Melbourne, I’m sure Tom and the team would be very keen to hear from our Kaizen Print, Belfast customers.

Speaking about International Print Day 2016, our Managing Director Connor McAuley had this to say: “The evolution of Print through the centuries is fascinating and with the advent of digital printing technology, we are experiencing unbelievable breakthroughs in quality, speed and price. It’s a fantastic opportunity for us to be at the forefront of this cutting edge technology and to bring the culminating results to the designers, marketers and entrepreneurs of Belfast.”

“We’re proud to work with printing partners all around the world this #IPD16 to build the awareness and understanding of print.”

International Print Day 2016 runs from 9am on Wednesday 19th October for 24 hours.

Kaizen Print are an independent printers in Belfast serving businesses, individuals and charities all across Northern Ireland, the Republic of Ireland and right across the UK as a whole. We offer all manner of print, from large format, digital and litho printing with print being produced right here in Belfast. We are focused on quality, price and customer service, with our core competency in ensuring our customer base get the right print for their needs with each and every order.

For customers near and far we have an experienced and willing to help customer service team who can present multiple print options for your project within a few minutes. To get in touch with our team, please contact 028 9002 2474 or you can email us via our contact form on

Comments | Posted in Printing By Leeanne Whitehead

7 Important Tips On Promoting Your Event

16 October 2016 10:24:22 BST

If you’re a business owner looking for tips on how to promote your event, Kaizen Print is here to help. When utilising your marketing spend, it is essential to know what works and what doesn’t, so as to avoid costly expenses and ensuring your get the best value for your money.

Marketing events are a great opportunity to start with, but the associated costs can be quite expensive in comparison to the projected return. To help you along the way, here are 7 important tips on promoting your event to maximise it’s potential.

1. Have incredibly well-designed posters

This one is vital. If you don’t take your marketing material seriously, then how do you expect your customers to do so. Having incredibly well-designed posters is a key to jumpstart your event. Promoting with a beautiful poster captures your target market’s attention and leaves a lasting impression. A top tip is to ensure you get your posters printed well in adavance of the event, giving you ample time to distribute these and for potential visitors to view and take action based upon them.

We can print posters in short runs, or in larger quantities and our 24 hour turnaround on poster printing in Belfast is a huge hit with many of our clients. Our state of the art digital printers, can turn your order round in lightning fast speed.

2. Speak in volumes

The larger your sign, the better. If you can afford to create large advertisements, go big or go home. Capture as much of your potential audiences attention with our large format printing  including: PVC banners, roll-up banners and forecourt overbags. Each of these printed products can provide you the exposure you need indoors and outdoors, without breaking the bank.

3. Campaign early

To create a successful marketing event, you need to implement your campaign early. The ideal timeframe is would be 3-6 months prior to the event, but this all depends on the size of the event and the resources you have at hand. Don’t rush your marketing, but don’t leave it too late either as this causes considerable stress, especially when other activities need your tending as the event approaches.

Our small format printed products such as flyers, business cards, invitations and coupons are perfect to create a huge buzz before your major launch. Think of all the stakeholders in your event and not just the visitors. The press, exhibitors and speakers all present a huge opportunity for yrour 

4. Use social media to its fullest

If you want to create more buzz for your event, aside from the printed products, you may also want to use social media to create significant awareness of your event. We highly recommend the use of boosted posts and our team of designers have crafted these for many brands all across Belfast. The use of Facebook ads, Twitter campaigns, Google Adwords, Instagram and other channels are all sensible opportunities to create a huge awareness of the event.

5. Your newsletter is your best friend

Businesses tend to overlook the power of newsletters. But even is your lists is small and you only  have say, 50 to 100 subscribers, if they are the right type of subscriber, then they can be  it’s enough to announce your event to this list.

Making your existing customers feel that they’re the first to everything creates exclusivity and in return converts to a sale.

To create that VIP feeling, encourage your customers with gift vouchers and loyalty cards. This way, they’ll be returning to your business frequently and will establish your brand as a friendly expert to them.

6. Brand image is everything

Make sure that there is consistency to your brand. From loyalty cards to menus down to table cards and packaging labels, each item represents your business and should be carefully considered to ensure the right message is presented in the  best graphical manner

If you create a beautiful brand image, you appear professional and this is a positive opportunity to focus to your target market. This positions your brand as a forefront runner against your competitors who do not invest in their branding.

7. Thank your customers

Have you ever been into a shop before and bought a lot only to learn there is no reward? Or a business event where you met the owners but did not hear a thank you after you’ve purchased from them?

That’s the feeling we want you to avoid.

Creating a warm, embracing feeling makes your customers excited and happy. By doing so, you are fostering that your brand is approachable and trustworthy. Know how to say thank you to your customers by sending them personalised thank you cards like ours.

Now that you’ve seen all the 7 important tips on promoting your event, don’t forget to trust Kaizen Print on reliable and quick printing. Our bespoke and personalised service caters to any business field.

Comments | Posted in Printing By Shauna Crossey

Roller Banners, the perfect recruitment tool

11 October 2016 09:27:07 BST

As I sit at my desk here in our Belfast print hub, a huge roll up banner printing order is just about to leave for all the Tesco stores across Northern Ireland. These banners are being distributed to all Northern Ireland based Tesco stores to promote their current recruitment drive for temporary staff this Christmas period.

At Kaizen Print, Belfast we offer 2 main roller banner options. Both are considered premium in the sense that we do not offer cheap roller banner printing, but more so great value high quality printing here in Belfast. So the two roller banner options are: Single Sided and Double Sided. The single sided roller banner is perfect for locations where traffic really is only arriving from one direction. This forward facing message allows all those travelling towards the banner display to be informed of the message in a unobtrusive yet easy to digest manner.

Double Sided Roller Banners add an additional graphic to the rear of the roller banner, so that traffic from both directions are presented with the message in a clear manner. As both graphics are printed independently of each other, if it suits your needs and that of the campaign, you can have completely different graphics on each side of the roller banner.

To create the perfect roller banner for printing within Kaizen Print, we suggest you design your banner at 850mm wide x 2000mm tall. To ensure we have enough bleed and grip to attach the banner to the mechanism, we advise all graphics are presented with a 100mm bleed at the bottom only. This allows us to accurately trim the banner and affix this to the stand while knowing exactly how well this will be finished each and every time.

Our premium roller banner printing happens in as little as 24 hours, sometimes sooner, however the standard leas time for the best value pricing is always a little longer at 48-72 hours. To order you roller banner, the steps are very simple.

  1. Visit and select the type of roller banner you want. Also confirm the lead time you are happy with and the quantity of roller banners you need for this project.
  2. Add this to your basket and proceed to checkout. Enter your details and that of delivery, if required. You can always collect your banner from our Lisburn Road office at no additional charge.
  3. After processing the payment, you will be presented with an order number and an artwork upload page. 
  4. Once uploaded, it’s over to us. If you have a professionally designed roller banner set up using our template, then we’ll be able to process super quickly. We’ll check from the common print issues and if nothing is presented, we’ll get this off to print right away
  5. Once ready, we’ll process for delivery or send you a quick email to let you know your roller banner is printed and ready for collection.

We’re always keen to see our print in it’s natural habitat, so if you have any photos of your roller banners being used at events or in-stores, please do send us a message via twitter or Facebook and we’ll re-share these to show off our work. We’re like proud parents tbf.

Comments | Posted in Printing By Leeanne Whitehead

Baby it’s cold outside

6 October 2016 09:04:30 BST

 Flyer Printing Belfast

We print flyers for so many businesses and for an unbelievable amount of marketing activities, it’s impossible for us to look at them all. However when beautiful graphic design catches our eye, we’ll always stop and have a look at the artwork in a bit more detail.

If you’re not in the hospitality trade in Belfast, you’ll be forgiven for thinking Christmas is a long way off. However for the graphic designers in Belfast and the printers in Belfast as well as the hospitality trade, Christmas starts in July and concludes after the last guest finishes their dinner before they finish for the Christmas break.

Above is a great example of amazing design from Sort, a design agency in Belfast we have had the pleasure of working with from time to time. The “Baby it’s Cold Outside” design for the Christmas at Linen House campaign is not only simple but extremely effective in communicating the message that the Linen House is a high quality destination for dinner, drinks and entertainment over the festive period this Christmas. 

We had the pleasure of hitting up the Linen House ourselves last Christmas and we can certainly attest to the quality of the food and service. Both we top notch and nothing was too much trouble when serving our sizeable rabble.

This particular Christmas Flyer Printing was printed onto 350gsm uncoated card stock the solid purple has laid down perfectly on the card stock and is offset beautifully by the gold contrast text.

For those unaware of the Linen House, Belfast. This is the body of bars, nightclubs and restaurants  including:

  • Sweet Afton - Bar & Kitchen
  • The Perch - Rooftop Bar
  • Rita's Belfast
  • Chinawhite


All based right in the heart of the City Centre in Belfasts’ Linen Quarter, they are at the perfect destination for a small intimate gathering or a large crowd this Christmas. As their promotional flyer states, “Make it one to remember... for all the right reasons of course” and we think this flyer does it’s job perfectly and that is to inform entertain us while making our purchasing decisions.

At Kaizen Print we offer all types of flyer printing here in Belfast. From small A7 right up to A3, our flyers can help your business achieve all it’s goals throughout the remainder of this year. We have helped thousands of businesses in Belfast with flyer printing projects that are all specifically put in motion to help grow or steady their market share. This knowledge across multiple industries ensures, ensures our knowledges of many market sectors, not only our own is incredibly strong.

To discuss any of your own requirements for marketing, design and print, please do call us on 028 9002 2474 and speak to our customer service team. They’ll be in the best position to direct your call and to give you advice on your specific project. Alternatively if you you find it it easier and want to contact us via our Contact Form, we’re more than happy to assist via email also.

Comments | Posted in Printing By Shauna Crossey

How to find Kaizen Print

5 October 2016 07:08:18 BST


Being centrally located in the heart of Belfast City Centre, we are in the prime position to help all types of businesses, community groups, charities, students and all those in need of print for personal projects with high quality printing in Belfast.

We cater for all types of customers and our Lisburn Road headquarters lends itself to being right smack bang in the middle of pretty much everything, however if you are not familiar with the area it may be hard for you to find us among the array of high quality BT9 businesses. To combat this, our design studio has put together a little guide on how to find us from one of south Belfasts most well known buildings, Queens University. It’s literally just around the corner, about 30 seconds walk from our office, so if you know the uni and can make your way to the front of the building, then you’re only a few seconds from high quality, low cost printing in Belfast.

At Kaizen Print, Belfast, we are a small family run printers but as many have told us, we punch well above our weight by producing a large range of digital, litho and large format printing right here in our fair city. Coupled with our sister designer studio, Kaizen Brand Evolution we provide full service online and offline support for entrepreneurs looking to grow their business or to secure the market share they have already attained.

Coming from Queens University Belfast, Kaizen Print is situated on the Lisburn Road parallel to University Road. Taking Elmwood Avenue past the students union down to the Lisburn Road, take a right turn and we are approximately 200 yards towards Belfast City centre on the right hand side.

Alternatively for those coming from farther afield, we are less than half a mile from the Westlink’s Park Centre junction. This close proximity to all major motorways in Belfast affords us the super opportunity to work with customers all across Northern Ireland and further afield.

At Kaizen Print we can print all manner of printed products from business cards to posters, roller banners and PVC banners. Our area of business is predominately Belfast City Centre, however we service businesses as far away as Sydney and as close as next door. Regardless of distance travelled for our printing, our attention to detail and high quality, low cost printing will always remain constant.

If when looking for us you happen to get lost, you are always more than welcome to call us on 028 9002 2474 and we’ll happily give you directions to our office.



Comments | Posted in Printing By Leeanne Whitehead

We recently created a little video (which is shown below) to showcase the differences between printing using high quality imagery and that of low quality images. On Facebook we had a great reaction to this from many of our regular customers, especially our graphic design friends, but it was many of our customers and potential customers who got the most from this.

Often when creating designs for our customers, we’re presented with images that sadly would print in a manner that we would reject and our clients wouldn’t accept. Usually these are images “taken from the web” or found on Facebook and while they look fine on screen, when put into a format for printing, they are less than acceptable. Our clients respond with “my images are good on screen” or “it’ll do” but whenever they see the printing quality they are less than impressed. Digital media is completely different from printed media and as we address this question many times a week, we thought it best to bring this to a blog post to ensure we put the main points forward to help all our customers, designers or not with the issue of high resolution imagery versus low resolution images. It’ll be a roller coaster ride folks, so hang on in there.

What is a high resolution image?

To be high resolution, an image needs to be a minimum of 300 dpi. The dpi stands for dots per inch and this is how many dots are printed in a a 1inch x 1inch square. The more dots which are also known as pixels, the better quality the print. Anything under 300dpi is considered a low resolution image, however in various instances many people will find a 200dpi or 150dpi image suitable for purpose. We’ll always do our best to advise if we are unhappy with the quality of the image.

Images “taken from the internet” are usually 72dpi. This is the perfect resolution for screen use as they are quick to download and the quality doesn’t need to be as high. however with the advent of higher resolution screens such as the Apple retina 5k screens and fibre optic broadband becoming more standard you will see a much higher quality screen resolution become commonplace.

For reference, 72dpi is about 1/4 the quality of a 300dpi image. When printed a web image or 72dpi image will look pixelated (jaggy or blocky). 

As a company we do our very best to spot low resolution images before printing however it is the responsibility of our clients to provide print ready artwork. As a general rule, images form Facebook or the internet are not suitable for high resolution printing. 

Our graphic design studio in Belfast Kaizen Brand Evolution counteract the opportunity for low resolution imagery by sourcing images from subscriptions sites such as istockphoto or shutterstock. While not the cheapest of options, they both provide access to millions of images which are great for hundreds of thousands of purposes and better than that, they are all high quality, high resolution, “for print” images.

If you ever have any questions regarding your images, please do feel free to contact us. Our artworking team have seen it all before




Comments | Posted in Printing By Leeanne Whitehead

We’re gonna need a bigger boat

3 October 2016 15:27:33 BST

Restaurant Menu Printing Belfast

In the past 2 years we’ve engaged in two extensions to our Belfast headquarters that have helped us continue to expand our printing business. This week though we hit capacity of equipment once agin with the delivery of our new production laminator, the matrix 370. Not only is this laminator faster and more efficient, but it’s twice the size of our previous laminating machines. Now we’re not complaining, but it definitely means we have to once again rethink the positions of all our major machinery.

At Kaizen we can print and laminate right up to 1.2 metres wide. Depending on the use and type of project at hand we have many different options of laminate. We do offer 3 grades of lamination for the majority of small format products we sell here at 40 micron, 70 micron and a ultra heavy matt 250 micron lamination. All of which have their uses in a variety of instances and we’ll always be able to advise you on the best options for your project.

Ultimately we needed to purchase the matrix 370 to keep our production department as efficient as possible. Printing hundreds of menus a week for restaurants all around Belfast we we spending hours, maybe days every month manning a laminator, whereas the new matrix is almost hands-off from that perspective allowing our team to continue working on other print processes.

If you are a restauranteur or a restaurant manager you may query the need for laminating restaurant menus, but as you can see from below, there are some great benefits to this.

Benefits of Laminating Restaurant Menus

  1. Lamination projects your menu from accidental spills, drops, tears and condiments. While not totally child proof they offer a substantially upgraded added protection.
  2. which in turn increases the durability of the menu and it’s longevity within the restaurant, saving you ten fortunes over the course of your business life.
  3. Lamination can enhance the quality of your restaurant menu printing in a number of ways. Gloss lamination for example makes colours more vibrant, while matt lamination has an extremely high quality finish, giving a luxurious feel to it.

Restaurant menu printing and lamination shouldn't cost the earth and over time a high quality finish with a quality laminate should further reduce the costs of your menu printing. 

We’re always on hand to advise on all aspect of your business marketing, not just printing your menus. Our team here in Belfast, Northern Ireland are extremely knowledgeable, capable and have unrivalled experience within the hospitality sectors, putting us in the perfect position to guide and advise you. We’d love to chat about all your design, digital and print requirements, so to set an appointment with our team, please do call us on 028 9002 2474.

About Kaizen Print, Belfast and are sister companies serving the same purpose of providing extremely high quality design and print to businesses all across the Island of Ireland and the United Kingdom. Working with start-ups, SME’s and international businesses alike the experience gained from working with a diverse body of clients helps us to better serve each and everyone of our customer base.


Comments | Posted in Printing By Shauna Crossey

Printing For The Wedding Journal Show Belfast

2 October 2016 13:52:19 BST

Wedding Stationery Printing Belfast

This weekend, The Wedding Journal Show, one of the largest wedding events across the island of Ireland and not just Belfast hits the Titanic Exhibition Centre. Billed as an exhibition to amaze brides all across Belfast, there are over 300 of the country’s top wedding suppliers and businesses showcasing their products and services to thousands of brides from all across Northern Ireland. Coupled with it’s twin show in Dublin, this is one of those wedding shows not to miss when looking to be inspired and plan your wedding.

From wedding stationery to receptions, doves, cakes, cars, fireworks displays and of course honeymoons - a day at the wedding journal show will set your wedding plans in motion.

Many of our own clients are exhibiting at the show and as this is one of the biggest opportunities to market their businesses to hundreds and thousands of potential customers, we always try to provide a few words of support and wisdom in advance to help gear them up for the big event.

This week we printed tens of thousands of flyers and business cards as well as hundreds of roller banners, many of which were destined for this wedding fair and others like it.

Roller Banners play a huge part in the marketing toolkit for many businesses looking to capture the attention of passers by and potential customers. Not only are they big and bold, but they remain unobtrusive if positioned in the right manner. Due to their size and structure, a massive amount of information can be presented neatly and clearly. Conversely they are equally as beneficial with a little bit of information and striking graphics to showcase your products and services.

Starting at only £90+vat for a single sided roller banner, the cost effectiveness against the potential for directing sales to your business is easy to see. We really only sell one version of our premium roller banner, however if you find yourself in a high traffic area within one of these shows, we also have a double sided option that has proven itself to be very useful with many of our customers.

Ever the perfectionists, we have recently installed a new millimetre perfect trimmer, suitably called the javelin. The introduction of this new equipment will not only speed up the finishing time for our large format printing, but should also provide an even higher quality finish than ever before. We really put the javelin to great use this week and put out some of the highest quality roller banners we’ve seen in a long time. In fairness though, our team within the graphic design studio had designed many of these and they looked amazing for that reason.

Our roller banners can be printed here in Belfast within only a few days. We do offer a speedy turnaround 24 hour service on this product as we understand the needs of our customers and their plans for the use of the roller banner.

To order your roller banner, you are more than welcome to drop us an email via the contact form, to call us on 028 9002 2474, or to pop into our Lisburn Road, Belfast office with your artwork or design brief. Alternatively, the easiest way to order your roller banner is by placing an order right here on our website. Visit the roller banner page and select the quantity you require. After placing your order and making payment, you will be directed to an artwork upload page. Once we receive your artwork, we’ll check this for any print issues and get it scheduled on the printers.

We wish all our customers exhibiting at the wedding journal show, a busy and eventful day.

Comments | Posted in Printing By Shauna Crossey

New look for Bubbacue

29 September 2016 10:17:31 BST

Menu Printing Belfast

We’re humongous fans of slow cooking whether that’s in a slow cooker (crockpot) or smoker. The depth of flavour that is brought out from this method of cooking in our opinion is awesome and so when we were recently printing these amazing new menus for Bubbacue, our team were salivating. Thankfully no print in was harmed by the drool.

If you want authentic BBQ in Belfast, Bubbacue are the only name in town we’d recommend. If you frequent Bubbacue regularly, in the past few months you’ll have seen a huge transformation in their offering, their store, the branding and of course the menus. Unfortunately the design work isn’t that of Kaizens’ but that of another graphic designer in Belfast. However we’re never ones to shy away from giving credit where credits due and we love the evolution of the Bubbacue brand.

The team at Bubbacue called upon us to print their new menu. Now as this is a constant evolution until they have settled on a new final menu, the focus is on providing low cost menu printing here in Belfast that can be turned around quickly. Thankfully we know a printer who can accommodate that.

Printed on 130gsm silk, these menus are not meant to sit on tables for extended periods of time. While not throw-away they are certainly not a long term option. But being at the right price, they are certainly an affordable option. We digitally printed these menus in house using our state of the art Xerox printers. By keeping our print technology up to date we are not only able to offer the highest quality printing in belfast but also industry leading prices.

We’re delighted to have Bubbacue as one of our clients and if you haven’t tried their authentic American slow cooking, we highly recommend you check them out. Bubbacue is located right in the heart of Belfast City centre (12 Callendar Street to be precise).

Menu printing belfast

At Kaizen we specialise in working with the hospitality sector providing all manner of design and print products. We understand your customers, your industry and ultimately what works in putting more bums on seats and sales through your tills.

Whether you’ve been in business for decades or just starting out, we’re more than happy to have a chat through the opportunities to grow your business through amazing design and print here in Belfast. As we have a team of professional designers and print specialists, we are in the prime position to advise on all manner of marketing opportunities both offline and online. We have a dedicated web design team who can take your website to the next level. By keeping all our services under the one roof, we together can grow your business by understanding your business like no other.

You are more than welcome to arrange an appointment by calling us on 028 9002 2474 or via our Contact Form. You can also call into our office at 56 Lisburn Road, Belfast BT9 6AF.

Comments | Posted in Printing By Leeanne Whitehead

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