Nike are masters of advertising, especially when it comes to major sporting events, but hats off to Beats by Dr Dre as they’ve just out Niked Nike with their posters for this years world cup. Coupled with the most epic of adverts that has more cameos than you can shake a stick at and you have one of the most well thought out marketing campaigns I’ve seen this year. Titled, The Game Before The Game, the focus of the posters and the advert is to inspire those who dream of being a professional footballer at a time like this. It show the chat between father and son (Brazil's Neymar Jr) getting gee’d up by his dad on match day. In one word: Awesome [youtube>v_i3Lcjli84[/youtube>