On a cold rainy 4th of July morning, inspiration struck in the Kaizen office. That or possibly the umpteen coffees taking hold. We were working on our new campaign for our forthcoming bus shelter adverts and we feel we struck gold (coincidentally not a shade of grey) with this campaign. Initially launched on facebook, this ad has been extremely well received and been shared over 23 times, with a reach of 8,000+. Although it isn’t providing a direct link to purchase a product, it has given Kaizen Print a great promotion opportunity. In essence our campaign will be as follows: 1) Initial creative launched on Facebook & Twitter 2) A1 Poster outside our office 3) 5 x City Centre Adshel positions for a 2 week timeframe 4) 20,000 A6 postcards delivered throughout the greater Belfast City Centre area. We’ll be monitoring the results of this campaign, so if you see it, please let us know!