using analytics to your advantage

 

One of the main benefits of this digital age is the ability to monitor almost everything. This is most noted on your website. By adding and reviewing your Google analytics account, you can check your bounce rate, where people go when on your website and where they exit. Using analytics can help direct changes that need to be made. One other huge benefit of analytics, is the ability to see where traffic is coming from. Not only can you see referrals from other websites, but you can see key search terms people are finding your website through. Allowing you to target these people with a more tailored site.

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