After a couple of months of driving an unbranded yellow beetle and having my sexuality questioned by every white van at the traffic lights, I thought it was best to finally get my car branded. Hopefully the looks followed by a disapproving shake of the head will be finished with and the self promotion will flourish. Now as with anything you do for yourself, it'll always take that little bit longer to squeeze in the time for non essential things. 3 months was time enough in this case. The purpose of my car is to introduce the Kaizen Print brand to people outside of my normal marketing remit. Those on the way to current clients and prospective clients who I couldnt possibly know or market. I got my car branded at 1pm on Friday past, had 3 texts from customers by 5pm saying they had seen me about Belfast and that I should stop driving about the town and call in for coffee (read business). Yesterday I spent most of the day at the office, but got 2 calls from potential customers due to seeing the car over the weekend and then following the web address to my site. If I get one good customer from this constant promotional vehicle, it'll pay for itself in weeks. The moral of this post, brand everything you can: - Your car - Your partners car - T-shirts you wear to the gym - Clothing your family wear during activities they participate in Who knows who could see it and as a result contact you for business. Never leave a door closed for customers to find you.