stop thinking of your customers as pound signs

If you value your customers only by how much they spend with you, then you will ultimately fail in the long term planning of your business. Think of your customers as your partners. As they grow, so does your business, as do the long term prospects of growth and success. Ask your customers about their needs and try to fit their requirements with your business. Looking after your customers interests instead of your own, it will ensure sales success.

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