We have had the pleasure of helping to launch hundreds of businesses throughout our careers. From beauty salons to burlesque dancers, we’ve seen it all (obviously not in the case of the burlesque dancers) and our first chat with many of these business people is about their brand and the direction of their company. To help any of you would be entrepreneurs, we’ve put together a few tips to help you ensure you get your brand right, from the start. 1) Don’t over complicate things You should be able to summarise your business in 1 sentence. With clear focus on your existence, we will be in a much stronger position to create an identity with the same focus you have. 2) Your unique selling point At Kaizen, we aim to provide high quality design, print and marketing in an efficient and cost effective manner. Our customer service is key sets us apart from other printers. Think about your products and services. How do you differ from other businesses in your area? Do you have a unique product or skill? 3) Do things right, the first time! When planning your brand, work harder than you’ve ever worked on anything. Every piece of marketing must match your core values and USPs as a business. Keeping things consistent will help you grow your business quicker and more efficiently. It will undoubtedly make your brand more recognisable and should therefore help generate more sales. From a marketing point of view, anything with your name or logo on it, should represent your business and services in the same manner as if you were standing in front of the person yourself proclaiming the benefits of your product or services. Standardise all your marketing and promotional materials by ensuring they are well designed and printed. We have some of the most talented designers and marketing professionals as part of our staff, all of whom would love to chat to you about your business. Give us a call.