invest in your team

 

The people you work with and the people who work for you, if you are the business owner, are ultimately the people who will shape your business alongside you. It is critical that they are well-informed about all areas of your business and educated on an ongoing basis about the direction of your company, its marketing strategy and sales techniques. Not only this, but they may also require continuous training to ensure their skills or at the peak of the industry. Entrepreneurs are generally afraid to invest in the training of their staff in case they move companies after their education. However, I counter that argument by saying, “what if you don’t train them and they stay”.

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