For as long as I’ve had the VW Caddy Van, I’ve wanted to push our offers on the back window. It has always been met with resistance as the core branding on the van was always particularly strong. Yesterday though I made the executive decision that we would test the response to the new vehicle branding by printing our special offers on contravision and laying the vinyl on our back windows. I think you’ll agree not only does it open up our marketing to a huge new potential market i.e everyone we encounter on our deliveries throughout Belfast and beyond, but add an additional splash of colour to our already stand out orange/yellow van. Personally I’m over the moon with how it looks and coupling the branding with strong print offers will ensure it gets noticed and acted upon. Our van travels 30-40 miles per day from commute to meetings and so is widely recognised around the greater Belfast area. It’s probably seen by upwards of 1000 drivers every single day. Even when it is parked outside the Kaizen office it is in full view of Belfast City Centre bound traffic. The print and fitting of the window graphic you see above would cost around £200 and in general can be completed in 24 hours from sign off of the artwork. We’ve capitalised oaths marketing also by leaving leaflets and flyers in partner businesses all around Belfast. Pick one up and have a look at some of our fantastic offers this month. If you want really cool vehicle graphics that don’t cost the earth, please do get in touch on 028 9002 2474.