Flyers are an incredibly useful and cheap form of marketing, which makes them perfect for a range of occasions. But did you know that you could be putting customers off, with nothing more than the design?

Here’s five things which are guaranteed to turn customers away.

Cramming in too much info

When it comes to writing out flyers for your event, it can be tempting to try and fill it with as much information as possible. However, many people just want to look at a flyer and know the basics – Who, what, when and where?  So make sure you have your company’s name and the name of the event, the address of the venue and the time and date of the event. Add in some contact info, just in case anyone needs to get in touch and you’re done! Seriously. That’s all you really need.

Unreadable Fonts

Okay, so you’ve got your basic information and you want a fancy, eye-catching font to spruce things up. But be careful. Make sure that the font you choose is easily read. It’s no use if the flyer looks fantastic but people can’t read the vital information it contains. The safest thing to do is to stick to simple fonts that are easily read such as Arial, Times New Roman or Calibri.

Using the wrong colour

Similar to point number two, this point relates to how a potential customer reads your flyer. If the colour of the font is too pale – or can barely be seen against the background image/colour – then they won’t be able to read all the details. Avoid colours like yellow, grey and green. Instead think about blacks, reds, blues and (depending on the background) white.

Misspelled words and grammatical errors

Being able to spell and use proper English may not seem like a big deal, but it really is. Not only will it get those fussy grammar Nazis off your back, but it also makes you look professional. Yep. Spelling is a big deal. So make sure you proof read any material before sending it to the printers. In fact, proof read it several times, get someone else to proof read it. You can never check it too many times.

Clutter

This is very similar to our first point about cramming in too much information. Likewise, you don’t want to cram in too many design details either. You don’t need to fill every last inch of the flyer. Sometimes, less is more. If you hand out a flyer that is too cluttered, it could put potential customers off, and will result in more of your flyers ending up in the bin.

There you have it folks. Our top 5 mistakes that people make when designing flyers. Avoid these and you can be sure that your flyer will not only look attractive, but will also gain a lot more attention.