96  don’t be afraid  to advertise

Advertising is a billion pound business for good reason. It works! people will always advise of quicker and easier ways to do something, but advertising has grown year on year, albeit in different formats for one reason only. It works! Set a budget you are comfortable with and engage a professional who can advise you on your chosen type of advertising. If it’s online, speak to a Google Adwords professional, if TV, radio, or other media is your chosen medium, then speak to an advertising agency. They will help your budget go further and work harder for you. Set you budget, monitor it for a month and review. Checking how your advertisements have worked for you is the critical step. Review and change campaigns regularly, to ensure you are getting the best value for money and that you are getting the best rate of return.

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