Having the right marketing strategy is vital to the success of your business. Knowing the best ways to communicate with your customers in a way that will resonate with them is imperative to building a loyal and ever-growing client base.

To do this, you have to know how your customers will react to different form of marketing. Some companies will be fine with purely electronic communication while other might prefer a more personal touch. There’s really no hard and fast rule when it comes to this, but the best way to find out id to experiment with different kinds until you find one that fits you and your business.

In this article, we’ll be taking a look at Direct Marketing and the ways in which Kaizen can help you in this.

Direct marketing is a bit of a loose term, but broadly speaking it refers to any form of advertising or marketing which allows a business to communicate directly with its customers or clients. This can cover a range of different mediums. Email, websites, text messaging, flyers, catalogues and print adverts in magazines and newspapers are all considered as direct marketing.

The way these are distributed is also a unique characteristic of direct marketing. Rather than simply handing out promotional materials at random, targeted marketing strategies using tools such as a mailing list or customer database are commonplace. For example, if a customer buys a product from your online store, you may have a box to check on the payment page for them to subscribe to your mailing list. They will then receive promotional material from your company directly into their email inbox every day, week, month or however frequently you want to produce the material.

Kaizen are specialists when it comes to the print side of direct marketing. Whether it is a flyer campaign or a distribution of catalogues to your most loyal customers, Kaizen has a wide range of products specifically designed and customised to your needs.

A6 Flyer Printing

Taking our catalogues as an example, we can print in either A4 or A5 sizes on a variety of different finishes. Using our top of the range printing technology, we can print on everything from gloss to matt to heavier paper weights. We can print up to 56 pages in any quantity from 250 - 10,000 units and, best of all, they are totally customisable to your needs. If you aren’t an expert in design or need a little help with making your brochure stand out from the crowd, Kaizen’s design team are on hand to assist you in any way they can.

Similarly, our flyer printing is a great way to get your message across to as many people as possible. Our smaller, A6 flyers are a great way to let your customer base know about a new promotional offer, while our folded flyers are a unique and innovative way to pack a lot of information into a small space.

So whether you’re experienced in direct marketing or want a hand getting your business started in the promotional world, Kaizen is on hand to help you get the most out of your marketing strategy.