direct mail

 

While direct mail has seen a rapid decline in usage due to the increase of email, a well crafted, thought out direct mail campaign can be one of the most effective assets in your marketing toolkit. Personalising the direct mail, both in name and content, will increase open rate and ensure that it engages potential client. Make sure the direct mail has a clear goal and focus so that the potential client can quickly understand your offering. Failure to do so will lead to unread and misunderstood marketing pieces.

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