continuous personal development

CPD or continuous personal development as it’s otherwise known, is the process of actively learning across your career and life. Learning is not finished at 18 or 21 and it should be engaged by sales and marketers throughout their entire career. One of the reasons for this is so that they stay up to speed with new techniques and practices, but also that they understand new technologies and how to use them within their daily routine. It is our duty to be at the top of our game at all times and while this is not always possible, through engaging in lifelong learning, even though we may not always feel at our best, we will be head and shoulders above our competitors.

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