< Back to Articles | Listing all articles in the category Social Media Marketing
When social media works, it works!
17th April 2012 : 7:37AM Posted by Connor mc Auley
Over the past few years, we have had the pleasure of helping consumers fall in love with brands and businesses through social media. This love affair happens at every stage of business and how we engage customers puts your brand in a prime position to build relationships that last.
Through the use of social networks such as Facebook, Youtube and LinkedIn, we have enabled businesses worldwide with the opportunity to engage and monetise their customers in an easy to use and manage manner.
We help you build campaigns, such as contests, prize draws, quizzes all of which can build an audience that can be further marketed to or indeed if they allow, their details can populate further email marketing campaigns throughout the marketing calendar.
This case study below showcases the power a small campaign can have on a brand not previously using social media to its fullest. From the social statistics below you can see that the engagement from their fans has been minimal prior to the launch of our online campaign. We began with a little teaser on the 4th April, introducing the fact that a competition would take place very shortly. Launched on the morning of the 5th April, you can see how the competition gains momentum across Facebook. As of last night, the total number of likes for this particular brand had doubled and the engagement of fans across the week previously is over 37,500. Entries to the competition itself have reached 1000 and show no sign of stopping.
This is a very healthy Facebook yet simple marketing campaign. Get in touch to discuss how we can help your brand grow online.
0 Replies | Social Media Marketing
Customers: Making Business Worthwhile!
16th April 2012 : 4:19PM Posted by Connor mc Auley
When a customer goes out of their way to say something nice about your service and products, it makes it all worthwhile. To round off our Monday afternoon, one of our now favourite customers and brand advocate put this up on Facebook after receiving his business card order. We are truly chuffed to bits. Thanks so much for the kind words Ronan and we wish you every success with Nexus Photo
0 Replies | Social Media Marketing
Our New Biggest Fan
20th January 2012 : 7:46AM Posted by Connor mc Auley
Last night, one of our clients Pixie, from the Whistle Bait Babies, posted a picture of her pet rabbit Alfie to our Facebook page.
Even if Alfie is destroying one or many, of our beautifully designed & printed flyers, the purpose of this post, is to show how customer interaction on Facebook can really have an affect on your business.
Do your customers feel comfortable with posting on your Facebook page?
Do they interact with you and ask questions about your products and services?
and finally….
When you do your job right, do they get onto your wall and tell everyone about it?
The answers to these questions will help you decide whether or not, you as a business are using Facebook to its full potential, or whether you are "just on Facebook".
We're always happy to discuss Social Media with clients, so if you ever want to discuss anything Facebook or Twitter related, call us on 028 9002 2474 or pop into the office.
0 Replies | Social Media Marketing
Custom Facebook Fan Page App - Suki Tea 'Tea of the Month'
9th December 2011 : 5:28PM Posted by Connor mc Auley
At Kaizen we love great brands and strong tea. So when we got the chance to work with the strong brand and great tea company - Suki Tea, we were over the moon.
Over the past few weeks, we have helped with promotional materials ranging from posters, flyers & signage, but today we launch their fantastic Facebook fan page app - The Suki Tea "Tea of the Month". You can visit it here -
For those not already a fanThe app provides users with the option to securely buy the Tea of the Month through Suki's own website as well as posting the link to their friends wall.
We have a host of new developments on this fan page in next few months, but we planned to launch this app in time for Christmas.Suki Tea Facebook Page
'Kaizen have been wonderful to work with, their energy and enthusiasm is apparent in everything they have done for us’ Oscar. Suki.
0 Replies | Social Media Marketing
Shell LiveWIRE 'Hot 40'
11th September 2010 : 2:40PM Posted by Connor mc Auley
The Shell LiveWIRE Young Entrepreneur of the Year Award 2010 competition received hundreds of applications from across the UK, and following an initial sift for eligibility and completeness, our panel of independent judges has now narrowed them down to a shortlist of the very best regional entries which we have dubbed the Shell LiveWIRE ‘Hot 40’.
In no particular order, these are;
North East & North West (6 shortlisted)
David Lynch & David Giles (Lynch Healthcare)
Danielle Dunn (Danielle Dunn Creative Agency)
Cathi Harrison (Para-Sols)
Tony Haifeng Guo (AeroDNA Ltd)
Laurent Van Houcke & Christopher Baker-Brian (BBOXX Ltd)
Shira Rubin (Learn2Lingo)
Northern Ireland & Wales (6 shortlisted)
Connor McAuley (Kaizen Print and Marketing)
William Allingham (Allingham QUADCRATE Ltd)
Nathan John Dicks (Rewise Learning Ltd)
David Stone (UKloupes)
Rachel Bryan (Veritas Language Solutions Ltd)
Max Broadfield (Crazyplay Limited)
London & East of England (8 shortlisted)
Daniel Price & Jonathan Sitton (Infinity Reliance)
Claire Watt-Smith (BoBelle Ltd)
Stephen Rapoport (Crashpadder UK Ltd)
Tom Allason (Shutl Ltd)
Phillippa Black & Joan Murphy (FRAME)
Sam Bradley (BCHire Ltd)
Jannen Vamadeva (Anytime Doctor)
Amar Lodhia (The Small Business Consultancy CIC)
South East & South West (8 shortlisted)
Charlotte Sapey (Integr8 Dance)
Nick Proctor (Amber Energy Consultants Ltd)
James Pentreath (Leadership Consulting Partners Ltd)
David Erasmus (Cubate)
Waqas Sagar & Nabeel Qureshi (ACCOTAX – Certified Accountants & Tax Consultants)
Charmaine Kemp (Wheelie Good Mobility)
Christina Bassadone (Task Angels)
Stephen Burton (Green Room Ales Ltd)
Scotland (6 shortlisted)
Ben & Rosemary Scrimgeour (Ben Scrimgeour Building Workshop Ltd)
Michael Holliday & Chris Hall (Roots Design Workshop Limited)
Hamish Robertson (RT Franchise Limited)
Steven Deans (Deans Civil Engineering Limited)
Gillian Chalmers (Parma Vintage)
Christopher McBride (Devonto Ltd)
Midlands & Yorkshire (6 shortlisted)
Ruth Ferguson (Olga Olsson)
Nathan Bestwick (If Works Limited)
Janan Thomson (Export Connections)
Kathryn Holloway (Promofix Limited)
Jessica Grosvenor (Freelance Training and Consultancy)
Elizabeth Sleeman (One and Only Collections Ltd)
What happens next?
Over the next 7 days, a team of Regional Judges will be looking at each of these applicants to decide on the 8 that will make it through to our UK Final in London on 13th October.
Find out more about the Shell LiveWIRE LIVE! event and UK Final.
Thanks to our Sifting Panel
Many thanks to our independent sifting panel of Di Gates (Women Into The Network), Richard Clark (PNE Group) and Ian Brown (One North East) for spending a gruelling day helping us get the shortlist down to our Shell LiveWIRE 'Hot 40'.
Thanks also to the Live Theatre in Newcastle upon Tyne for providing us with a venue for the sift.
0 Replies | Social Media Marketing
Social Media Marketing: Denon 100
4th September 2010 : 1:05PM Posted by Connor mc Auley
As we fast approach our 1st business birthday, it s shocking how much we’ve grown... At the grand old age of one, we have achieved so much. From printing out millionth flyer earlier this year, to making serious headway within the corporate and multi-national business sectors, the advertising and online marketing side of Kaizen is now steady on its feet and cutting teeth... I think we’re almost out of nappies now too...
This week, we launched our first truly international campaign. A momentous occasion for us, as everyone knows what serious hifi geeks we are!
Denon the worldwide high end audiovisual brand are celebrating their 100th Year anniversary. They have tasked us with launching a social media campaign & generating online awareness throughout the course of the year. This is no doubt a great opportunity to showcase our talents and we can’t wait.
Yes we have been very very busy - and no we havent considered any external marketing, but our social media services are not presented in a scattered approach, but tailored to the customers we know it will work for and have the confidence in us to provide such a service.
Our referrals online are the testament to social media work we undertake and furthermore a great opportunity to showcase that social media does work for small local businesses and international ones alike.
As part of the campaign we have launched the Denon 100 Facebook Fan Page & also the Denon 100 microsite and will be promoting these extensively over the next year.
Have a look, become a fan and enter for your chance to win a DM38 Microsystem and some fabulous noise canceling headphones.
If you are interested in finding out how social media can help your business, please give us a call on 028 9002 2474
0 Replies | Social Media Marketing
Web Design: A Quay Move for your Business?
17th June 2010 : 12:04PM Posted by Connor mc Auley
The studio has just uploaded and signed off our newest creation. Hooray! Web Design & development for Quay Gate House.
The custom built site utilises 3 galleries, contact form and an array of behind the scenes cms magic beans.
Have a look and let us know what you think
Quay Gate House
0 Replies | Social Media Marketing
Viva La Glam - Thursday 2nd September
11th May 2010 : 3:45PM Posted by Connor mc Auley
At Kaizen Print we try and do our little bit to help our customers and their good causes. With this in mind, we have been working with the team at Candy Plum, a fantastic boutique in Hillsborough on a project called Viva La Glam.
Remember this is being written by a 27 year old bloke
Viva La Glam is a ladies night to support the S.A.M Charity. It is being held on the 2nd September, which is just before the annual Hillsborough Oyster Festival. We have supported the organising committee with, design, poster printing, flyer printing and tickets for the event.
A bit more about the event rom the organisers
Viva La Glam is this years fashion event at The Hillsborough Oyster Festival!
Viva La Glam is a ladies' ultimate girly night out!
With a fabulous fashion show lined up with amazing retailers such as Candy Plum, Una Rodden, Wish Bridal, Grainne Maher Millinery and Angelo Designer Handbags.
The very talented Shane Bennett is creating an unmissable 'Showgirl' hair finale which will ned to be seen to be believed!!
If gorgeous fashion and stylish hair isn't enough then fear not............ we will also have the crowning of 'Miss Oyster Pearl 2010', judged by the lovely Tracey Hall and Lisa Harrison.
Ladies will also have the chance to discover and shop the latest beauty secrets from Temple Spa and Senna Make-Up as well as the chance to put the finishing touches to their outfit with some gorgeous jewellery from Shannon's Jewellers in Lisburn!
As well as a gorgeous West Coast Cooler drinks reception, ladies will be treated to scrumptious delights provided by The Plough Inn in Hillsborough, which i'm sure you can all agree, is indeed, a treat in itself!!
This ultimate Ladies Night Out is indeed all for a very good cause - to raise some much needed money for S.A.M - Struggle Against Muscular Dystrophy.
S.A.M is this years selected charity for The Oyster Festival. S.A.M is indeed a Hillsborough based charity and the money raise from this event will help the charity to ultimately improve the treatment, quality of life and long term outlook for persons affected by Muscular Dystrophy through awareness, research, education and advocacy.
Ticket Price: £25
All of the above is included in your ticket price.
Tickets can be purchased from Candy Plum in Hillsborough or from www.hillsboroughoysterfestival.com
We look forward to seeing you all there! xo
0 Replies | Social Media Marketing
New Club Mono Website
7th April 2010 : 7:56AM Posted by Connor mc Auley
Morning All,
We have just finished the incredible new website for Club Mono and my goodness it looks outstanding. We would like to give the guys at Mono for this opportunity to develop and grow another side to our business.
A big thank you also goes to our Web Development Team who made this possible!
Club Monos Website includes:
Custom CMS
Mailchimp Mailing List API integration
Custom Event Calendar
Media Player and Mix download centre
Social Media Integration
Not to mention all the graphics we have designed for their flyers.
0 Replies | Social Media Marketing
Shell LiveWire Member of the Month
2nd February 2010 : 10:52AM Posted by Connor mc Auley
We are delighted to announce that Kaizen Print and in particular, myself, Connor has been chosen as the Shell LiveWire Member of the month.
According to the Project Team on LiveWire
"Congratulations to Connor McAuley (aka Kaizen Print) for being chosen to be the Shell LiveWIRE Member of the Month for February 2010 for his continued support and advice on the Forum and the inspirational example he sets for other like-minded entrepreneurs. Kaizen Print and Marketing is a Belfast-based company specialising in small business marketing and print; two elements of business that usually go hand in hand.
Using their knowledge and skills as a new-age marketeer, the Kaizen Team are in a great position to advise businesses on the most cost-effective ways to utilise their limited marketing budgets.
The Kaizen Team also specialise in Social Media Marketing Coaching for any enterprises."
Who said Social Media isn't rewarding?
Thanks to all the Shell LiveWire team for putting me forward. It really is appreciated
