< Back to Articles | Listing all articles in the category Social Media Marketing
Our New Biggest Fan
20th January 2012 : 7:46AM Posted by Connor mc Auley
Last night, one of our clients Pixie, from the Whistle Bait Babies, posted a picture of her pet rabbit Alfie to our Facebook page.
Even if Alfie is destroying one or many, of our beautifully designed & printed flyers, the purpose of this post, is to show how customer interaction on Facebook can really have an affect on your business.
Do your customers feel comfortable with posting on your Facebook page?
Do they interact with you and ask questions about your products and services?
and finally….
When you do your job right, do they get onto your wall and tell everyone about it?
The answers to these questions will help you decide whether or not, you as a business are using Facebook to its full potential, or whether you are "just on Facebook".
We're always happy to discuss Social Media with clients, so if you ever want to discuss anything Facebook or Twitter related, call us on 028 9002 2474 or pop into the office.
0 Replies | Social Media Marketing
Custom Facebook Fan Page App - Suki Tea 'Tea of the Month'
9th December 2011 : 5:28PM Posted by Connor mc Auley
At Kaizen we love great brands and strong tea. So when we got the chance to work with the strong brand and great tea company - Suki Tea, we were over the moon.
Over the past few weeks, we have helped with promotional materials ranging from posters, flyers & signage, but today we launch their fantastic Facebook fan page app - The Suki Tea "Tea of the Month". You can visit it here -
For those not already a fanThe app provides users with the option to securely buy the Tea of the Month through Suki's own website as well as posting the link to their friends wall.
We have a host of new developments on this fan page in next few months, but we planned to launch this app in time for Christmas.Suki Tea Facebook Page
'Kaizen have been wonderful to work with, their energy and enthusiasm is apparent in everything they have done for us’ Oscar. Suki.
0 Replies | Social Media Marketing
Shell LiveWIRE 'Hot 40'
11th September 2010 : 2:40PM Posted by Connor mc Auley
The Shell LiveWIRE Young Entrepreneur of the Year Award 2010 competition received hundreds of applications from across the UK, and following an initial sift for eligibility and completeness, our panel of independent judges has now narrowed them down to a shortlist of the very best regional entries which we have dubbed the Shell LiveWIRE ‘Hot 40’.
In no particular order, these are;
North East & North West (6 shortlisted)
David Lynch & David Giles (Lynch Healthcare)
Danielle Dunn (Danielle Dunn Creative Agency)
Cathi Harrison (Para-Sols)
Tony Haifeng Guo (AeroDNA Ltd)
Laurent Van Houcke & Christopher Baker-Brian (BBOXX Ltd)
Shira Rubin (Learn2Lingo)
Northern Ireland & Wales (6 shortlisted)
Connor McAuley (Kaizen Print and Marketing)
William Allingham (Allingham QUADCRATE Ltd)
Nathan John Dicks (Rewise Learning Ltd)
David Stone (UKloupes)
Rachel Bryan (Veritas Language Solutions Ltd)
Max Broadfield (Crazyplay Limited)
London & East of England (8 shortlisted)
Daniel Price & Jonathan Sitton (Infinity Reliance)
Claire Watt-Smith (BoBelle Ltd)
Stephen Rapoport (Crashpadder UK Ltd)
Tom Allason (Shutl Ltd)
Phillippa Black & Joan Murphy (FRAME)
Sam Bradley (BCHire Ltd)
Jannen Vamadeva (Anytime Doctor)
Amar Lodhia (The Small Business Consultancy CIC)
South East & South West (8 shortlisted)
Charlotte Sapey (Integr8 Dance)
Nick Proctor (Amber Energy Consultants Ltd)
James Pentreath (Leadership Consulting Partners Ltd)
David Erasmus (Cubate)
Waqas Sagar & Nabeel Qureshi (ACCOTAX – Certified Accountants & Tax Consultants)
Charmaine Kemp (Wheelie Good Mobility)
Christina Bassadone (Task Angels)
Stephen Burton (Green Room Ales Ltd)
Scotland (6 shortlisted)
Ben & Rosemary Scrimgeour (Ben Scrimgeour Building Workshop Ltd)
Michael Holliday & Chris Hall (Roots Design Workshop Limited)
Hamish Robertson (RT Franchise Limited)
Steven Deans (Deans Civil Engineering Limited)
Gillian Chalmers (Parma Vintage)
Christopher McBride (Devonto Ltd)
Midlands & Yorkshire (6 shortlisted)
Ruth Ferguson (Olga Olsson)
Nathan Bestwick (If Works Limited)
Janan Thomson (Export Connections)
Kathryn Holloway (Promofix Limited)
Jessica Grosvenor (Freelance Training and Consultancy)
Elizabeth Sleeman (One and Only Collections Ltd)
What happens next?
Over the next 7 days, a team of Regional Judges will be looking at each of these applicants to decide on the 8 that will make it through to our UK Final in London on 13th October.
Find out more about the Shell LiveWIRE LIVE! event and UK Final.
Thanks to our Sifting Panel
Many thanks to our independent sifting panel of Di Gates (Women Into The Network), Richard Clark (PNE Group) and Ian Brown (One North East) for spending a gruelling day helping us get the shortlist down to our Shell LiveWIRE 'Hot 40'.
Thanks also to the Live Theatre in Newcastle upon Tyne for providing us with a venue for the sift.
0 Replies | Social Media Marketing
Social Media Marketing: Denon 100
4th September 2010 : 1:05PM Posted by Connor mc Auley
As we fast approach our 1st business birthday, it s shocking how much we’ve grown... At the grand old age of one, we have achieved so much. From printing out millionth flyer earlier this year, to making serious headway within the corporate and multi-national business sectors, the advertising and online marketing side of Kaizen is now steady on its feet and cutting teeth... I think we’re almost out of nappies now too...
This week, we launched our first truly international campaign. A momentous occasion for us, as everyone knows what serious hifi geeks we are!
Denon the worldwide high end audiovisual brand are celebrating their 100th Year anniversary. They have tasked us with launching a social media campaign & generating online awareness throughout the course of the year. This is no doubt a great opportunity to showcase our talents and we can’t wait.
Yes we have been very very busy - and no we havent considered any external marketing, but our social media services are not presented in a scattered approach, but tailored to the customers we know it will work for and have the confidence in us to provide such a service.
Our referrals online are the testament to social media work we undertake and furthermore a great opportunity to showcase that social media does work for small local businesses and international ones alike.
As part of the campaign we have launched the Denon 100 Facebook Fan Page & also the Denon 100 microsite and will be promoting these extensively over the next year.
Have a look, become a fan and enter for your chance to win a DM38 Microsystem and some fabulous noise canceling headphones.
If you are interested in finding out how social media can help your business, please give us a call on 028 9002 2474
0 Replies | Social Media Marketing
Web Design: A Quay Move for your Business?
17th June 2010 : 12:04PM Posted by Connor mc Auley
The studio has just uploaded and signed off our newest creation. Hooray! Web Design & development for Quay Gate House.
The custom built site utilises 3 galleries, contact form and an array of behind the scenes cms magic beans.
Have a look and let us know what you think
Quay Gate House
0 Replies | Social Media Marketing
Viva La Glam - Thursday 2nd September
11th May 2010 : 3:45PM Posted by Connor mc Auley
At Kaizen Print we try and do our little bit to help our customers and their good causes. With this in mind, we have been working with the team at Candy Plum, a fantastic boutique in Hillsborough on a project called Viva La Glam.
Remember this is being written by a 27 year old bloke
Viva La Glam is a ladies night to support the S.A.M Charity. It is being held on the 2nd September, which is just before the annual Hillsborough Oyster Festival. We have supported the organising committee with, design, poster printing, flyer printing and tickets for the event.
A bit more about the event rom the organisers
Viva La Glam is this years fashion event at The Hillsborough Oyster Festival!
Viva La Glam is a ladies' ultimate girly night out!
With a fabulous fashion show lined up with amazing retailers such as Candy Plum, Una Rodden, Wish Bridal, Grainne Maher Millinery and Angelo Designer Handbags.
The very talented Shane Bennett is creating an unmissable 'Showgirl' hair finale which will ned to be seen to be believed!!
If gorgeous fashion and stylish hair isn't enough then fear not............ we will also have the crowning of 'Miss Oyster Pearl 2010', judged by the lovely Tracey Hall and Lisa Harrison.
Ladies will also have the chance to discover and shop the latest beauty secrets from Temple Spa and Senna Make-Up as well as the chance to put the finishing touches to their outfit with some gorgeous jewellery from Shannon's Jewellers in Lisburn!
As well as a gorgeous West Coast Cooler drinks reception, ladies will be treated to scrumptious delights provided by The Plough Inn in Hillsborough, which i'm sure you can all agree, is indeed, a treat in itself!!
This ultimate Ladies Night Out is indeed all for a very good cause - to raise some much needed money for S.A.M - Struggle Against Muscular Dystrophy.
S.A.M is this years selected charity for The Oyster Festival. S.A.M is indeed a Hillsborough based charity and the money raise from this event will help the charity to ultimately improve the treatment, quality of life and long term outlook for persons affected by Muscular Dystrophy through awareness, research, education and advocacy.
Ticket Price: £25
All of the above is included in your ticket price.
Tickets can be purchased from Candy Plum in Hillsborough or from www.hillsboroughoysterfestival.com
We look forward to seeing you all there! xo
0 Replies | Social Media Marketing
New Club Mono Website
7th April 2010 : 7:56AM Posted by Connor mc Auley
Morning All,
We have just finished the incredible new website for Club Mono and my goodness it looks outstanding. We would like to give the guys at Mono for this opportunity to develop and grow another side to our business.
A big thank you also goes to our Web Development Team who made this possible!
Club Monos Website includes:
Custom CMS
Mailchimp Mailing List API integration
Custom Event Calendar
Media Player and Mix download centre
Social Media Integration
Not to mention all the graphics we have designed for their flyers.
0 Replies | Social Media Marketing
Shell LiveWire Member of the Month
2nd February 2010 : 10:52AM Posted by Connor mc Auley
We are delighted to announce that Kaizen Print and in particular, myself, Connor has been chosen as the Shell LiveWire Member of the month.
According to the Project Team on LiveWire
"Congratulations to Connor McAuley (aka Kaizen Print) for being chosen to be the Shell LiveWIRE Member of the Month for February 2010 for his continued support and advice on the Forum and the inspirational example he sets for other like-minded entrepreneurs. Kaizen Print and Marketing is a Belfast-based company specialising in small business marketing and print; two elements of business that usually go hand in hand.
Using their knowledge and skills as a new-age marketeer, the Kaizen Team are in a great position to advise businesses on the most cost-effective ways to utilise their limited marketing budgets.
The Kaizen Team also specialise in Social Media Marketing Coaching for any enterprises."
Who said Social Media isn't rewarding?
Thanks to all the Shell LiveWire team for putting me forward. It really is appreciated
0 Replies | Social Media Marketing
Testing our blog to twitter post facility
16th December 2009 : 8:02PM Posted by Connor mc Auley
Check us out!
2 Replies | Social Media Marketing
Facebook - A Success for Any Business
14th December 2009 : 9:27PM Posted by Connor mc Auley
I do business on Facebook all day everyday. My customers do also, and so do their customers. None of us "Sell" our products in this manner but as with many small businesses, we are finding new customers, building awareness of our brands and using the vast amounts of information about our potential customers to our advantage (in a good way).
“You need to be where your customers are and your prospective customers are,” said Clara Shih, author of “The Facebook Era” (Pearson Education, 2009). If advertising budgets were infinite, we would all love to advertise in every place our customers and potential customers see such adverts. However in the real world, we cannot take such a top down blanket approach to marketing, we are not the Coca-Cola's or the McDonald's. Many of us are not even the "Sams yer Man's", yet!
Blanket approach - Good for big businesses
Micro Niche approach - Good for everyone who spends their budgets wisely!
Micro what?? Micro Niche. For the majority of businesses, a Facebook page is one of the most cost efficient (read free) ways to generate awareness and collect "fans" or as I call them, customers. Start small and build on that.
How many thousands of pounds would a Radio promotion take to get 1 customer? Well if you can effectively target your market segment for free....now your listening
Lets get started
With a multitude of tools at your disposal, Facebook makes it extremely easy to reach your business goals. But first lets decide what they really are:
1) To build awareness of your brand
2) To get new customers
3) Customer Support or Retention
4) Sell more to your existing customers
Regardless of your goal, agree on it from the very start, quantify it and monitor it regularly.
When I began our Facebook marketing activities, I wasted a lot of time! Time as a business I didn't have. Regularly replying to friends updates, and matters that don't concern you are fun, yes, but not good business sense. Once you set out your goals stick to them and do small, regular things to achieve them.
You join Facebook with no friends, it's the way it is. But don't expect people to find you or want to find you over night. Not unless your name is Tom Cruise. We recommend you get friends, family and well-wishers to help build your "supporters". This will help you be perceived as respectable from the outset.
Remember, people have to want to join your page. You cant force them to do so. Ensure you update your page frequently with photos, comments and useful information relevant to your business goals. I personally ask each of my customers to leave a message of thanks on my wall, If and only If, they are happy with my service and products. If they aren't happy...well Facebook ensures you have a way to effectively communicate with the unhappy customer and everyone will see how well your customer service is.
There are two things I know to be true in this world:
1) We're all going to die (not for a long time though)
2) People are inherently nosey, particularly those from NI...
We like to see what's going on in business, the good and the bad and this is how we play Facebook to our advantage. Your regular updates will be seen by your friends/fans, but they will also be seen by their friends/fans also. As a result they become your fan, so on and so forth.
Facebook however is not and I repeat not about selling!!! It's a never ending marketing tool with unlimited customer interaction.
Todays Facebook chat for us were:
- Can you print onto Vinyl?
- What are your Christmas opening hours?
- I'm not going to be in for the delivery, can you reschedule for tomorrow?
I did not and will not post continuous SALE-SALE-SALE messages, as potential customers will get annoyed, then bored, then you will be hidden from their view. For example, the worlds greatest invention, Sky+ allows us to record our favourite TV shows. Yet, the first thing I do when the adverts come on is fast forward.
In todays we society select what we want to view and adverts for the most part are a big NO. Engage with fans, telling them about special events, contests or anything of interest. We did say Facebook Marketing can cost nothing, but there is considerable time involved in marketing this way, but as a new business, Facebook consistently ranks Number 1 in our marketing results.
People are not going to flock to your Facebook page overnight. But when they do, it will be on their terms and to the marketer, this holy grail of potential customers is Golden.
We are currently taking on a limited number of companies on which to advise on Social Media Marketing. Simply get in contact on Facebook or call 028 9002 2474.
0 Replies | Social Media Marketing
Pages: 1
