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New Kaizen Print Belfast City Centre Offices
29th October 2010 : 7:39AM Posted by Connor mc Auley
The Kaizen Print and Marketing finally has a new home. No longer are we confined to our home studios, but rather have a fantastic "loft style" office, right in the heart of Belfast City Centre, complete with a baby grand piano due to go on tour with the world renowned artist Herbie Hancock.
Where else would you get it?
For those who want to drop in, for a coffee, chat, or even just a nosey, our new address is:
Kaizen Print & Marketing
Alexander House
Faktura Offices - 17a Ormeau Avenue
Belfast
BT2 8HD
See you all soon
Kaizen
0 Replies | Printing
Business Letterheads from the greats
4th September 2010 : 3:55PM Posted by Connor mc Auley
Sometimes, you just can't decide on a business letterhead. What colours to use, what text to include, what text to exclude? It all gets very serious if we're totally honest.
If you want a little help designing your letterheads give us a call. But for now, here are some of the worlds classic letterheads from people we aspire to be or to work for including:
Pixar
Shirley Temple
Potato Corp - Classic American style
And after all this, if you decide to check out our Letterhead prices please click here
0 Replies | Printing
Design Freelancers - Update your knowledge & profits
2nd August 2010 : 1:28PM Posted by Connor mc Auley
Borrowed from DZine Blog
14. Update your knowledge
Freelancers must apply the Japanese’s Kaizen method of continuous incremental improvements. It is simply a gradual and continuous improvement. At the end, any small or big improvements make a big difference. Industry standard softwares (Adobe, WordPress etc) are loaded with new features. Freelancers should include in their weekly schedule to try tutorials for existing and new softwares.
On another note, Kaizen Print are looking for Design Freelancers to become associates of the company. In return for selling our print services, we will provide trade pricing for all work & furthermore, assist you with the marketing of these services.
Most importantly! At no cost to you.
0 Replies | Printing
Vintage does actually Rock!
8th June 2010 : 9:14AM Posted by Connor mc Auley
We work with a diverse array of businesses from Pharmaceutical Distributors right through to Beauty Salons & of course most of the Hospitality industry in Belfast! However, none are as bright and effortlessly cool as Vintage Rocks Hair and Beauty Parlour.
We have worked with Clare and her team for nearly 5 months now and the effort they put in their marketing campaigns is second to none. I am sure you have seen some of their AWESOME photoshoots online or in NI's fashion bibles. If you haven't I assure you, you will be in for a treat.
The photo above was taken with our lovely A6 flyers at the Glitter and Sparkle Ball a month ago
Visit the Vintage Rocks Website
0 Replies | Printing
Flyer Printing for Clan Wars 4
3rd June 2010 : 7:42PM Posted by Connor mc Auley
Thought MMA was hard work? Well after finishing a little flyer printing for the guys in the IFS MMA camp, I was invited to join their class for a training session. Thankfully there was no photographic or video evidence to show I was there, but I can assure you, that these boys mean business!
It's now Thursday evening and I'm still feeling the effects of 2 hours solid training. Thats a good thing right? While we cant take the credit for the fantastic designs (credits to follow), we can confidently shout from the "cage" that these flyers were awesome when printed.
Spec: 350gsm Silk, Colour 2 Sides. Check out our prices here
0 Replies | Printing
London Calling
4th January 2010 : 4:43PM Posted by Connor mc Auley
Why I hear you cry?
Well at Kaizen Print and Marketing, we base all our efforts on promoting and marketing ourselves individually to businesses. As a new SME, we do not have the budget to blanket the market with advertising and mail shots.
Instead we directly target our key audience with tailored literature suited or their needs. We call this Micro Niche Marketing and it allows us to be very specific with our customers and potential customers.
Being specific with our customers from the beginning of our relationship allows 2 main things:
1) We learn about their needs and wants as a business from the outset, and thus a partnership ensues.
2) We don’t target them for products or activities that are irrelevant and so don’t annoy them.
When you speak to us, we enquire about your business, whether you are a builder in Belfast or a restaurant chain based in London, not because we are nosey, but rather, if we know more about you, we can intelligently provide advice suited to your needs.
So the London Printing number - 020 7993 5278, was set up to localise our business and gain further trust with our customers in the greater London area.
Alternatively if you want to call our Belfast number it is as always 028 9002 2474.
0 Replies | Printing
Why cheap business cards are that!
10th December 2009 : 1:03PM Posted by Connor mc Auley
The first thing many people purchase when starting out in business is business cards. Regardless or whether you are a builder, a baker or even a candlestick maker, you need business cards. Why I hear you ask?
Well, my memory is terrible. If it wasn't for a plethora of apps and diaries, I would miss every meeting and business... well there just would be any! I make a point of handing out business cards to every customer, client, friend, family and well wisher I meet and with hand stretched firmly out, I expect to receive one in return.
Now not only am I keeping the other printers as well as myself in business, but I am getting the information I need if I ever wish to make contact with this person again, for whatever which reason.
On an average week I receive 10-20 new business cards from new associates and it amazes me how people think that getting free or cheap business cards is "Great Value". After I finish the 5 minute rant (condensed version below) about the benefits of a well designed and printed business card, I usually offer a discount on some new business cards, if they promise never to hand out a "Free" one ever again.....
Cheap business cards are a reflection of you & your business. Dog-eared and crumpled does not sing professionalism. I have discussed this with many people and there are two trains of thought.
1) I cant afford nice business cards
2) If they can't spend the money on getting the basics right, how can I trust them with my business.
Two very conflicting arguments right there, but that is the mentality of people and 60% of the time 8 out of 10 people agree with that (thats Irish for you).
Lets look at cost shall we? 500 business cards can cost as little as £39. So £39 divided by 500 = £0.078p or 8p each. So less than the price of a Freddo bar in 1999. For your information, Freddo bars are now 15p and thats another issue altogether.
What does this 8p business card buy you?
- Continuous reminder of vital contact information
- Information on your products and services
- A link to your website where they can obtain infinitely more information
- A potential referral - "Here's the card of a printer I know, he's very cheap, based in Belfast and an all-round nice guy"
I wonder who thats for?
The above is all based on the perception of the business card. If point number 2 was the case, do you think any of the above would be applicable? Me neither.
