We know that conventions are a major source of income for many businesses and a chance to get their brand out there. They introduce hundreds, if not thousands of new customers to your products and gives you the chance to build customer relations throughout the country.

With so many people attending these events, you want (and need) your stall to stand out and grab the attention of convention goers.

Don’t worry, we have compiled a list of three essential products which will help your business grow at these types of events.

Roller banners

These are perhaps, the most important marketing product to take with you. Standing at 200cm tall with a width of 85cm, their size alone will catch the gaze of customers are they walk past your stall. Not only that, but the custom made design panel will tell them who you are and what you sell.  With these fantastic roller banners, you don’t have to worry about space in the van either as they are easy to dismantle and come with a carry case to protect your graphic in transit.  Not only are they simple to move, they are also very straightforward and quick to set up as well allowing you more time to organise your stall. Roller banners are really ideal for events such as conventions.

Business cards

We all know that business cards are a great form of marketing, being small they are easy to carry and are cheap to mass produce. Not to mention that they carry all of the relevant information customers need. But when it comes to conventions they serve an extra purpose for companies that attend. Because conventions attract people from all over the country, you have the opportunity to expand your customer base and gain new fans. By giving out business cards with each purchase, you can be sure that new customers remember you. If you have a website, include it on your card so they can go check out your full range of stock. This not only reminds the customer who they have bought from, but also gives them a way to contact you so they can buy again.

Brochures

The same goes for brochures. We know that you can’t haul examples of all of your stock with you to a convention. It would be too much of a hassle to say the least. But, that doesn’t mean that you can’t show customers that you have more to offer by handing out brochures. By doing this, they can take away a copy and look up everything they can buy. Coupled with a business card – this product gives customers a better idea of your company and will expand interest – not to mention gain a few hits on your company’s website.

So whether you are taking your goods to Comic-con, Geekfest or Insomnia. Be sure to get your marketing sorted out first. Remember to include your brand’s name and logo so customers can easily recognise you. But most importantly, remember to have fun meeting new people.