­At Kaizen, we are experts in everything print, design and marketing. If you are needing help in your marketing campaign, we have you covered.

However, we specialise in one particular type of advertisement. Ambient advertisement to be precise, and a lot of our products fall into this category. 

In today’s post, we are looking at what ambient advertising is and why it is so effective.

First thing first.

What is it?

Ambient advertising is a form of marketing that involves placing an ad somewhere unexpected to catch people by surprise.

The dictionary definition of the word ambient is “relating to the immediate surroundings of something”.

What this means for advertising and marketing is to make use of sites and objects.

Ambient advertising is so effective because of the number of people who see the ad. These ads tend to be big and bright and eye catching – for all the right reasons. Put simply, they make people look.

Some examples of the most popular forms of ambient advertising are roadside billboards, signs, banners and posters. But it isn’t a term exclusive to big ads. It can also refer to things like bumper stickers or the ads on the back of a bus ticket.

At Kaizen, we have a range of products on offer that fall into this category of advertising. 

PVC Banners

These big, bold, bright and completely unmissable products are at the forefront of outdoor advertising. Our PVC banners are available in a range of different sizes, from 1.3 x 1 m to 6 x 1 m. So you can go big or you can go REALLY big. Not only are they eye catching, but by printing at over 300dpi, ensures a photo like reproduction.

Posters

Posters are a great, not to mention cost effective method of ambient advertising. These also come in a range of sizes, so you can be sure that no matter where you need them to go, they’ll fit no bother! We also offer the option to have our posters printed in bulk, saving you money in the long run.

Magnetic signage

This is a great short term solution. Our magnetic signage is printed on your choice of matt or gloss vinyl and can be printed in a total of nine different sizes! This product is perfect for sticking on cars and vans. This also means that your vehicles don’t need to be branded at all times, as our magnetic signage is easy to pull on and reapply when needed.

Feather flags

Feather flags are a great advertisement tool for outdoors. They flicker in the wind, instantly grabbing the attention of anyone who passes by. They are also incredibly weather resilient as the material used is versatile and weather proof, which ensures that it lasts a long time. They are also compact and easy to pack away.

Forecourt Overbags

Another great form of ambient advertising is the forecourt overbag. These hard-wearing, robust sleeves will not be damaged by the weather and our eight colour ink system ensures a high quality finish. We also supply the stand and frame for the overbag.