advertise in the press

Before the advent of internet press, advertising such as newspapers and magazines was a primary source of traffic generation to businesses. While the printed press has been in decline for many years, there undoubtably is still a requirement for this. Using your budgets wisely, it is definitely advisable to look at the opportunities within the printed medium. Check your local and national papers, as well as magazines widely distributed in your area and negotiate with them a cost. Never ever pay rate card and remember that close to the print deadline, any space leftover, needs to be filled and so will be sold at a discount. This is your opportunity to get greater space or more from the publication, such as editorial content to supplement to your advert. This can help generate more awareness and answer many questions customers have.

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