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conclusion

conclusion

29 December 2016 11:28:25

It’s easy for me to detail all these points in a blog, but the majority won’t take action. This is why they will receive mediocre results year on year. Make small changes for the better daily and over time these changes will compound into huge things. Life gets in the way and current business comes first.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
ask for more business

ask for more business

27 December 2016 11:26:45

Pretty much the easiest and most efficient way to generate more business, is to ask for it. Pick up the phone and ask your customers do they need anything. When they pick up their order, ask if there’s anything else you can help with and whenever you have something to sell to your customer base, let them know. Never be afraid to ask for the sale. If you don’t ask, you don’t get - you can thank my mum for that tip. P.S. Remember, a sale isn’t a sale until the payment reaches your bank. This is one of the most important and most overlooked points in business, especially by salespeople.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
use window graphics to your advantage

use window graphics to your advantage

22 December 2016 11:25:21

Window graphics are amazing! They make a huge visual impact and are extremely cost effective to print and fit. Window graphics can take many forms from fully printed graphics, to plotted lettering, to a one way vision graphic that provides full colour printing, but restricts people from seeing into your building and allows you to see out. If you are blessed with a shop front, then it is only right that you maximise the ability to promote your brand through its use. If your campaigns change regularly, then use it to promote the current offering, or if your marketing stays the same throughout the year then present long term generic campaigns on your windows.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
be transparent

be transparent

20 December 2016 11:24:22

Customers love transparency in your business. Be open and forefront with prices and practices and you will see your customer relationships grow massively. Many industries have closed door pricing where you need to request it in a quote basis, but if you can present your prices upfront and without any required interaction, customers will buy so much more. Customers want an easy life and if you provide prices online, or in a printed media, they don’t have to go elsewhere and can make decisions on the spot.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
utilise google+

utilise google+

15 December 2016 11:22:59

Google+ is one of the most underrated tools for businesses. Often overlooked because of its poor uptake, you have to remember that this is Googles platform and so as the gatekeepers to traffic generation, this should be part of your marketing repertoire. It doesn’t matter that no one uses it, google does and so by continuously posting, gaining company reviews and followers, will be beneficial to generating traffic and gaining sales. Google Business Pages are a fantastic way to generate reviews of your products and services. These reviews are seen by all who find you on Google, or are searching for a keyword related to your business. By having multiple positive reviews above that of your competition, you have a much greater propensity to attract business.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
don’t be afraid to advertise

don’t be afraid to advertise

13 December 2016 11:21:09

Advertising is a billion pound business for good reason. It works! people will always advise of quicker and easier ways to do something, but advertising has grown year on year, albeit in different formats for one reason only. It works! Set a budget you are comfortable with and engage a professional who can advise you on your chosen type of advertising. If it’s online, speak to a Google Adwords professional, if TV, radio, or other media is your chosen medium, then speak to an advertising agency. They will help your budget go further and work harder for you. Set you budget, monitor it for a month and review. Checking how your advertisements have worked for you is the critical step. Review and change campaigns regularly, to ensure you are getting the best value for money and that you are getting the best rate of return.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
make sure your content writing is in your style

Your personality is your business. When writing content, don’t try to be fancy. Type in the style in which you talk, as this will keep the content personable and your readers will be able to understand it better. This will also make talking about the content much easier, as you will understand each element implicitly. We all have our own colloquial sayings and what not, so if it works for your business to include them, do so. But always remain professional and understand that content has a tendency to stay around for a long time, so even if you delete it, it will always have the propensity to reappear. So what you put online first time, must be well checked over.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
make each member in your team a sales person

Whether indirectly or directly, everyone in your business is a sales person. From the receptionist to the managing director, how people act among themselves and with clients has an effect on your companies perception and the sales you make. Every member of staff must understand this and act accordingly for their role. It must be understood by everyone in your team, that every communication and action in your business will directly affect sales in some shape or form. It must be every team member’s priority to positively affect your business. If everyone understands this and takes action, sales will increase massively.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
try not to oversell

try not to oversell

1 December 2016 11:15:30

No one likes to be sold to. Even advertising as a medium has lost a significant effect, where people choose to ignore it with a passion. The main example here is Sky+. When an advert comes on, you fast forward. Even when you are working with a customer for a long period, they still don’t want to feel like they are being sold to. It will turn them off and make closing the sale much harder. Listen to your customers and build relationships not sales. Sales will follow naturally.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth
motivate your customers

motivate your customers

29 November 2016 11:13:49

Business mentors suggest you should give away 90% of your ideas for free and charge for the remaining 10%. Motivating your customers with ideas that benefit them over you, should be your priority. Sales will follow naturally when you put your customers first and appeal to their desires. Be positive about their business, focus on their needs and answer problems they have. Doing this rather than thinking about the next sale will put you in the top 1% of sales people. It will build long term relationships and remove competition from approaching your customers. By being the positive driving force, you will motivate your customers to become sales people for you. They will wholeheartedly recommend your services and products without request.

To download the entire e-book for free, visit - http://eepurl.com/bLGXV5

Comments | Posted in Marketing Advice By Vicki Firth