Movin on Up!
1st February 2012 : 8:29AM Posted by Connor mc Auley
Today we're moving up in the world. Literally! The Kaizen office is moving from the end of the first floor, to a brand new purpose built office on the second floor. More space for printing, and more space for creating some of the finest designs you have become accustomed to.
We're really looking forward to our new home and will be settling in with a few bevvy's over the next few Fridays, so pop in and say hello.
We're on Ormeau Avenue above the Spring and Airbrake. As always, look out for the yellow Kaizen mobile outside! But if you get lost, call us on 028 90022474
0 Replies | Marketing Advice
Valentines Marketing - Love Is In The Air
31st January 2012 : 7:46AM Posted by Connor mc Auley
If you're an old cynic like me, Valentines Day is "oh so commercial" and really what is the point? However, I still buy a card or my wife, a bunch of flowers and possibly splash out on a meal for the two of us in one of Belfast's finest eateries.
With this in mind, could you're business tap into the Valentines market or do you want to make sure your business is retained in 2012? I can tell you now, that the majority of businesses will leave it until the twelfth hour, when in reality, that will be too little, too late.
Most decisions on a night out or present will be made week commencing 6th February, so that really leaves us this week, to get prepped and ready for business!
Finally, if my little pep talk hasn't convinced you to take action, then just relax, sit back and listen to a little John Paul Young. Otherwise, get in touch with us on 028 9002 2474
0 Replies | Marketing Advice
Our New Biggest Fan
20th January 2012 : 7:46AM Posted by Connor mc Auley
Last night, one of our clients Pixie, from the Whistle Bait Babies, posted a picture of her pet rabbit Alfie to our Facebook page.
Even if Alfie is destroying one or many, of our beautifully designed & printed flyers, the purpose of this post, is to show how customer interaction on Facebook can really have an affect on your business.
Do your customers feel comfortable with posting on your Facebook page?
Do they interact with you and ask questions about your products and services?
and finally….
When you do your job right, do they get onto your wall and tell everyone about it?
The answers to these questions will help you decide whether or not, you as a business are using Facebook to its full potential, or whether you are "just on Facebook".
We're always happy to discuss Social Media with clients, so if you ever want to discuss anything Facebook or Twitter related, call us on 028 9002 2474 or pop into the office.
0 Replies | Social Media Marketing
Sport & Peace - Inspired by London 2012 Roll up Banners
17th January 2012 : 8:15AM Posted by Connor mc Auley
We are fortunate enough to work with a number of great organisations on a daily basis. Some through charitable work, others who work within the community and groups that push for a different future for out children.
Last week we created multiple roll up banners for the Sport & Peace project co-ordinated by the University of Ulster. Inspired by London 2012, this project presents sport across the province in a fun, inviting and inclusive way.
With the London 2012 Olympics in the not so distant future, we hope you all agree, this is a great project to be a part of. The project is being implemented throughout the provide over the coming few weeks and months.
0 Replies | Roll Up Banners
Planning your events in 2012
9th January 2012 : 8:56AM Posted by Connor mc Auley
With Christmas just behind us, many of our customers are preparing for the year ahead.With London 2012, The Titanic Centenary and L'Derry being the UK's City of Culture, there is an unbelievable amounts of events and activities happening across the province. Building on last years EMA's successes, Northern Ireland is truly in the worldwide spotlight.
Make the most of your events by ensuring you complete the following tasks
Before anything else: Make lists! These are the one thing before all else we recommend. No point getting things printed and then realising you haven't put a date on the flyer… Lists will help you at all times.
Other than that:
1) Promoting the event well in advance to ensure as many people know about it
2) Create a mailing list of all potential attendees and market them in the weeks prior to the event
3) Use Facebook to create an event and market to all your friends, family and people you want to attend.
4) If possible, brand the venue well in advance with a roll up banner, stating the event details, event, costs and a point of contact, such as a website or Facebook page, where stakeholders can find out more information on the event. Leave well designed flyers wherever you can!
5)At the event, take photos, add them to your event page on Facebook, so that the friends of your attendees can see them. If you are holding a follow up event, this could help you generate more exposure of that too.
Finally, don't get too stressed and make sure you have fun!
0 Replies | Roll Up Banners
Roll Up Banners Case Study - The Temple Bar Hotel, Dublin
5th January 2012 : 8:15AM Posted by Connor mc Auley
This was purely a print project for one of our favourite Dublin based customers, but as you can see, this Roll up Banner for the Temple Bar Hotel "Dublin's most centrally located Hotel" looks absolutely stunning!
You will see this and the other Roll Up Banners we have printed for them throughout the hotel & at Wedding Shows throughout Ireland.
0 Replies | Roll Up Banners
Employee of the Year 2011 - Chris Smyth - Kaizen Print, Belfast
3rd January 2012 : 2:42PM Posted by Connor mc Auley
When a staff member goes above and beyond the call of duty consistently over the course of a year, while keeping us entertained in the midst of things, it's only befitting that they are awarded with a company's most prestigious honour.
Unfortunately we couldn't decide who deserved this accolade as all our team are magnificently awesome and so by default, Chris who doesn't actually work for the company was recently awarded Employee of the Year by partner, Martin McAuley.
0 Replies | Marketing Advice
Design & Print Case Study - Swift Coal
10th December 2011 : 11:03AM Posted by Connor mc Auley
Swift Coal is one of Northern Ireland’s newest and most innovative coal merchants bringing cheaper coal to homes and businesses throughout the province.
From inception, Kaizen Print and Marketing helped the Swift Coal team through a variety of design and marketing activities including
- Product Design – yes we designed a bag of coal!!!
- Business Card Printing
- Flyer Printing
We also designed and printed a significant quantity of correx panels for use at different venues and events.
We are ecstatic to continue this relationship with Swift Coal during 2012 and beyond and thank them for their support!
0 Replies | Marketing Advice
Custom Facebook Fan Page App - Suki Tea 'Tea of the Month'
9th December 2011 : 5:28PM Posted by Connor mc Auley
At Kaizen we love great brands and strong tea. So when we got the chance to work with the strong brand and great tea company - Suki Tea, we were over the moon.
Over the past few weeks, we have helped with promotional materials ranging from posters, flyers & signage, but today we launch their fantastic Facebook fan page app - The Suki Tea "Tea of the Month". You can visit it here -
For those not already a fanThe app provides users with the option to securely buy the Tea of the Month through Suki's own website as well as posting the link to their friends wall.
We have a host of new developments on this fan page in next few months, but we planned to launch this app in time for Christmas.Suki Tea Facebook Page
'Kaizen have been wonderful to work with, their energy and enthusiasm is apparent in everything they have done for us’ Oscar. Suki.
0 Replies | Social Media Marketing
Roll up banners - Like an army of soldiers ready to tackle unemployment
28th November 2011 : 6:11PM Posted by Connor mc Auley
Last week, we were faced with the almighty task of printing 34 roll up banners for the Department for Employment and Learning. Thankfully we're more than equipped for such a task and a few days later all banners were ready for delivery.
Now go forth you soldiers and do your jobs!
Grab you're own roll up banner from only £89 +vat
